Photography report by Jiangnan Metropolis Daily all-media reporter Zhang Na: On July 19, under the guidance of the Propaganda Department of the Jingdezhen Municipal Party Committee, the Changjiang District People's Government and the Jingdezhen Municipal Culture, Radio, Television, Press, Publication and Tourism Bureau hosted the "Changnanli World Ceramics Trendy Playground" The "Town Ceramic Punk and IP Image Seminar" was successfully held.
Changnanli is positioned to create the world’s trendy ceramic town and a gathering place for international trendy art IP. Focusing on rejuvenation, fashion, trend, IP and technology, with trend art as the background, trend play as the feature, and ceramic trend play as the goal, we will realize the ceramicization of trend art, the trend and fashion of the ceramic industry, and build ceramic art IP incubation base. Changnanli will introduce a large number of top trend IPs at home and abroad, and rely on Jingdezhen's ceramic industry chain foundation and Changjiang District's industrial and technological advantages to design, display and sell through the platform of Changnanli Park, and incubate a number of outstanding ceramic trends. Play design and production enterprises, making Changnanli a unique world ceramic fashion town and a gathering place for international fashion art IP. At the same time, through the linkage of the four industries of "culture, tourism, commerce, and industry", Jingdezhen will create a new IP for trendy art, becoming a new scene and new benchmark integrating art exhibitions, trendy culture, food, art B&Bs, and fashion shopping.
Cultural and creative industry experts, representatives of well-known IP licensing companies, and trendy artists attending the meeting focused on "the integration and innovation of art IP and the cultural and creative industries of Guangdong, Hong Kong and Macao", "the development of Jingdezhen's trendy play" and "the eight major art academies empowering Changnanli's trendy play shop" "Town" and "Discussing the Combination of Ceramic Intangible Cultural Heritage and Fashionable Toys" and other topics were delivered. Experts, scholars and artists participating in the meeting exchanged and discussed together, and jointly made suggestions for building Haochangnanli, a world-famous ceramics and fashionable play town.
Editor on duty: Yu Yan
Duty review: Zhou Yanhua
Editor on duty: Yang Jin
