At 2:00 pm on April 19, on the 3rd floor of the Ceramic Theater of China Ceramics Headquarters, a meeting organized by the "Nanzhuang Town to Create China Ceramics Town (Small Town) Working Leading Group" will be held Office, Foshan Ceramics Expo, Ceramic Industry News Summary, China Ceramics Headquarters, Qili Sand Tile" jointly launched the theme sharing activity of "Discovering the Secrets of American Ceramic Tile Marketing". For such a big deal, many people will ask why it is done. Such an event? What is the significance of such an event? Today we will take these questions, start from ourselves, and combine them with reality to unveil the mystery of this event one by one.
1: What stage is the tile industry at?
The domestic market environment has entered the "new normal", and the ceramic tile industry has also entered a period of rapid adjustment. Every company needs to look inward: see whether their products can be successful. Competitiveness? Is the marketing system reasonable? Is there a customer-centered service system? We need to look outwards. Where are the opportunities under the new normal? Fine decoration and decoration are coming to you, how should you deal with it? Today, real estate companies want to build brick factories, and tomorrow Internet companies want to engage in home decoration. How to meet the challenge?
In the final analysis, we are in an era of uncertainty. It’s not that we don’t want to do it, but that we don’t know how to do it.
2: What do we need at this stage?
What we need is a truly experienced, practical and mature service marketing system. Such a system has reference significance for us and can effectively let us know: What should the future be like?
3: Why the United States?
See design from Japan, concepts from Europe, and the future from the United States. This time we chose the United States. From an economic perspective, the United States has experienced the stages we have gone through. In each economic stage, what did they do when faced with problems similar to ours? How are they doing now after taking these measures? What guidance does it have for us?
In the final analysis, we are crossing the river by feeling the stones, and the development history of the US ceramic tile industry is our stone.
4: Why go to COVERINGS?
We know the journey of Starbucks, and we also know Steve Jobs’ dream of perfection. We also know that the United States is the most developed economy and the country with the strongest innovation capability. But many of us don’t know that the United States is China’s number one exporter of ceramic tiles, and COVERINGS (American International Stone and Ceramic Tile Expo) is one of the largest ceramic tile exhibitions in the world…
The United States does not produce ceramic tiles, but they do the best job converting ceramic tiles. We need to bring back its system, its services, its implementation, and its impact on consumers. understanding.
5: What do we want to bring from the United States?
This event invited a number of heavyweight guests, who will go deep into the United States to discover coverings' 19, and at the same time visit the major tile towns in the United States: New York, Los Angeles, and Chicago; Look at pragmatic marketing, explore service upgrades, think about product transformation, and authoritatively analyze the American tile marketing service system from multiple perspectives to the industry.
Because we believe: Go out and bring it back. As long as you face the future, spring will surely bloom!
Share guest introduction
Chen Fangxiao
Creative Director of CDI Design Office
Liu Liang
Overseas Investment Director of Hongyu Group General Manager of International Trade Department
Yin Hong
Secretary-General of Foshan Ceramics Industry Association
Professor of South China University of Technology
Guest host introduction
Mao Guozhong
Chief Editor of Ceramic Finance
Senior media person
Activity time:
April 19, 2019 14:00 pm
Event location:
Multi-functional conference hall on the third floor of the Ceramic Theater of China Ceramics Headquarters
Activity process:
13:30-14:00 On-site check-in
14:00-14:05 Host opening
14:05-14:15 Leader’s speech
14:15-17:00 Guest topic sharing
17:00-17:05 Group photo of guests, end of event
（Enterprise submission）
