China's sanitary ware industry has experienced more than ten years of development from "brand melee" to "scale concentration" to "firepower concentration". Whether it is technological strength, product quality, intelligent blessing, or brand influence, it has Can compete with international first-line brands. At present, the global sanitary ware market is still showing a good growth trend - the annual compound growth rate is as high as 4.8%, and is expected to reach 121.9 billion US dollars in 2020, with huge market potential. As the world's largest sanitary ware consumer market, China's sudden emergence of local brands and huge internal consumption power mean that Chinese sanitary ware companies are expected to share the huge "cake" of this round of growth.
And who will be the biggest driving force in this round of development? What kind of pattern will China's sanitary ware industry look like? What new focuses have emerged in the competition among companies in the sanitary ware industry?
The "China Ceramic Industry Emerging List", known as the "Oscar" of China's ceramic sanitary ware industry, held the 16th 2020 Emerging List Awards Ceremony on April 28. Nearly 200 companies from Guangdong, Fujian, Jiangxi, Shandong and other places Enterprises participated in the evaluation. The entire selection process lasted nearly two months. The expert judges organized by the New Talent List went deep into each participating enterprise to conduct on-site inspections of the participating awards. Hengjie won 8 major awards in one fell swoop, including China's leading sanitary ware brand, smart sanitary ware benchmarking enterprise, green development model enterprise, social responsibility award, designer's favorite product award, (two) annual product award, and annual brand communication gold award, becoming The sanitary ware enterprise with the highest number of awards and specifications in this year's Emerging List.
01 Comprehensive leadership, using the power of enterprises to drive industry progress
Since China’s sanitary ware market has been in a “scuffle” for a long time, core technology research and development, market feedback response and brand control capabilities have been great challenges for sanitary ware companies for a long time. Even many years ago, domestic No brand in the market can account for 1% of the market share, and the company's large-scale development is difficult.
A variety of business models have emerged from years of industry competition. Some companies use marketing, Storytelling is the focus, and some use channel building as the way to survive. On the other hand, Hengjie's development over the years has been based on product quality and high-quality services, and has gained important recognition from the market for Hengjie's comprehensive leadership. This time, it won the "China's Leading Bathroom Brand" in the Emerging List. It can be said that it is well deserved.
Hengjie, which perseveres in creating high-quality sanitary ware, after 22 years of development, now has a 4,000-square-meter R&D center laboratory, and has been recognized by the National Water Efficiency Laboratory, the National CNAS Laboratory, and nearly a thousand sanitary ware core products Patented technologies are born here, and continue to empower the innovative research and development of new domestic products. The five major categories of production and intelligent manufacturing bases have laid a solid foundation for the transition from the "quality manufacturing period" of Hengjie's traditional sanitary ware industry to the "intelligent manufacturing period" of the development of smart sanitary ware.
High-quality products require high-quality channels to be familiar to consumers. At present, Hengjie already has a retail service network of 3,000+ terminals, and has developed strong cooperation business channels with dozens of top 100 real estate companies and increasingly prosperous e-commerce channels to form a powerful three-dimensional channel, allowing consumers and users across the country to Experience Hengjie’s products and services more conveniently.
In addition, as a leader in pioneering trials, Hengjie has opened up a new track of "service power" and created a healthier ecology for the sanitary ware industry. Hengjie's 10,000+ service technicians rely on 3,000+ service outlets and 1,350 service systems across the country, with "smart toilet six-year warranty", "Hengjie Spring Festival service non-stop", "Hengjie Online-Bathroom 24-hour remote troubleshooting service" " and other measures to continue to create a better service experience for users across the country, continue to make efforts from the service level, and use the power of the enterprise to drive industry progress, which is also one of the important reasons for winning the title of "China's Leading Bathroom Brand".
In terms of brand dimension, Hengjie also won the "Green Development Model Enterprise" and the "Social Responsibility Award". From the selection of raw materials and production processes to the entire production process and product use,Hengjie has always adhered to its commitment to environmental protection, using clean energy, implementing zero-emission standards, or harmlessly recycling waste water, waste gas, and waste materials. "Green" is the key word throughout the entire process of Hengjie's intelligent manufacturing. During this epidemic, Hengjie's corporate social responsibility has also won the respect of the industry.
02 Set an “intelligent” benchmark and comply with the development direction of the bathroom industry
With the upgrading of consumption, China is at a critical stage of market transformation and upgrading, and all walks of life are entering a golden period of transformation and development. In the sanitary ware industry, "intelligence" is undoubtedly an important turning point in the development of the sanitary ware industry this year. For Hengjie, "intelligence" is not just about technological innovation, but also comes from careful observation of Chinese consumers. Only by understanding consumers better can we create "practical intelligence" that truly meets user needs.
As a "smart bathroom benchmark enterprise", Hengjie continues to lead the innovation of smart bathroom technology. Shenzhen Bodian, a subsidiary of Hengjie, has been recognized as a national high-tech enterprise in 2009. It is one of the smart bathroom manufacturing bases with the largest scale and technological innovation capabilities in China, and has repeatedly achieved great results in the industry. In 2019, Hengjie became the first drafting unit of smart toilet industry standards. In addition, it is precisely because of its confidence in the quality of its "smart products" that Hengjie became the first company in the sanitary ware industry to propose a long service commitment of 6 years for the entire smart toilet.
Hengjie Q9 smart toilet, as the representative product of Hengjie smart double Q toilet, is equipped with more than 47 patented technologies, and has gone through 16 production inspection processes from parts to finished products to major functional testing. It has become the first smart toilet in the industry that integrates high IQ and high emotional intelligence.
Q9 products are equipped with leading technologies such as one-button knobs, water vortex flushing system, smart instant flushing, and smart flip lids, which not only allow users to experience the comfort of high IQ and higher EQ, but also contribute to the development of China's sanitary ware industry. The epitome of results. From the "Boiling Cup Quality Gold Award" and "Smart Bathroom Quality Gold Award", Hengjie Q9 has twice appeared in Beijing as a representative of China's intelligent manufacturing.The Great Hall of the People in Beijing was unanimously recognized by the event industry and society.
In fact, what makes Q9 uniquely attractive is not only the core of technology and intelligence, but also the unique charm of design. In addition to ordinary consumers, Q9 is also loved by male designers such as Xie Ke, Xie Yingkai, and Chen Bin from the Meng Reform Plan. With the advent of the post-epidemic era, "safety" at home has become the biggest hot spot in the market. This has made Hengjie's intelligent double-Q products, which already contain various antibacterial and sterilizing functions, more attractive and favored by consumers and designers, and has been honored Designer’s Favorite Product Award.
In addition, Hengjie also won two "Product of the Year Awards" on the Emerging List, including: BC6017-090, a member of the Hengjie wood alloy bathroom cabinet family, and BC6017-090, a member of the smart double-Q family. Q3 all-in-one machine, Q3 even won the gold medal in one fell swoop.
Behind the “smart bathroom benchmark” is Hengjie’s hard-core patented technology and the all-out efforts of the smart bathroom manufacturing base with the largest scale and technological innovation capabilities in China, represented by Shenzhen Bodian, a subsidiary of Hengjie.
03 Redefining “New Domestic Products”
Since the return of "domestic products", countless domestic brands have used the name of "new domestic products" to promote marketing, seeking novelty, cross-border, new packaging, and stacking IP elements, which makes consumers inevitably have doubts after calming down. What kind of products can be called "new domestic products"?
Hengjie's efforts in redefining the concept of "new domestic products" are no less than the meticulous craftsmanship of its products. Winning the "Gold Award for Brand Communication of the Year" in this year's Emerging List means, for Hengjie, that "letting more Chinese people buy one more new domestic product for home use" has become the consensus of the market and industry.
2019 is the "First Year of New Domestic Products for Home Furnishings". As an industry leader in brand communication, Hengjie, as the only representative of the sanitary ware industry, has joined forces with leading platforms such as the Forbidden City Palace Culture and Wu Xiaobo Channel to launch the "Intelligent Manufacturing Plan for New Domestic Products" . In addition, "Dream Renovator", "National Fashion Style Lifestyle Designer Salon", and cross-border fashion brand designers appeared at New York International Fashion Week, all of which have set up a "one-of-a-kind" value model for Hengjie's quality; and through " Large-scale offline promotions such as "Guochao Smart Enjoy GO", "Intelligent Manufacturing of New Domestic Products·Dream Smart Home", and "Hengjie New Domestic Products Technology Exhibition" have also created opportunities for consumers to experience high-quality new domestic products at close range. This also makes it a well-deserved representative brand of "new domestic products" in the sanitary ware industry.
Hengjie believes that a better understanding of the needs of Chinese families, solving the pain points of family use, high-quality products and the blessing of technology are the true connotations of new domestic products; in addition to products, comprehensive services bring worry-free, Reassuring brand experience and protecting Chinese families is another interpretation of new domestic products.
It is precisely based on Hengjie’s long-term comprehensive development of intelligent quality manufacturing, product services, and brand communication that it has the strength and confidence to win 8 awards on the Emerging List. The sanitary ware industry has also been awarded the title of "Leadership among Outstanding Leading Enterprises" Achieve comprehensive improvements and create a secure home life for Chinese consumers.
(This article is provided by the enterprise)
