After the market economy was affected by the epidemic, many people are still anxious and thinking: How to make up for the losses during the epidemic? How do offline stores survive? How can offline stores make progress while maintaining stability? When it comes to whether I should continue to persist, Taiyuan Jinxiu International Ou Shennuo Jie Xiaoxi bucked the trend and took the lead in taking action! Since the store was allowed to open to sell goods, in just over 3 months, it has accumulated 237 groups of visitors, with an average of 21 groups of visitors per month. It has successfully completed 10 sales, ranking second in distribution sales in Taiyuan City, Shanxi Province, and becoming the European God. Nuo smart store benchmark model.
Keeping pace with the company’s development, we upgraded to a high-end smart store.
Taiyuan Jinxiu International Oceano Xie Xiaoxi introduced to us: "I have joined Oceano since 2017 and have more than 3 years of sales experience in Oceano products. I have always recognized the Oceano brand and launched it in the company After adopting the smart store model, we decided to renovate and upgrade it to a smart store in October 2019. ”
This store is located on the first floor of the Jinxiu International Building Materials Market in Taiyuan, Shanxi. The front entrance is from the main road of the mall, and the back door is next to the escalator of the mall. According to the design and decoration requirements of the Oceano exhibition hall, the facade is made of Baoyu series paving, which gives people a direct sense of splendor and high-end atmosphere at first glance. It is a rare high-end exhibition hall in the local area and one of the rare benchmarks of high-end stores in the area. .
In-depth analysis and use of smart store tools to successfully build Taiyuan Oceano’s exclusive traffic platform.
Everything is difficult at the beginning, as long as you are willing to climb. Due to the sluggish market in the second half of October 2019, and because Xie Xiaoxi was not familiar with the use of Jukebao tools, he only occasionally clicked on development renderings. This put him in the embarrassing situation of having a high-end store but no customers, so customer resources became the biggest difficulty. However, unexpectedly, due to the impact of the epidemic this year, there were even fewer customer petitions. Xie Xiaoxi did not recover after a setback, but actively sought changes. When he learned that there were many communities in the local market that had already handed over housing, in order to attract customers to the store to buy bricks, Xie Xiaoxi and his wife began to work together and sort out the accumulated old customers and recommendations from friends. , entered the owner groups of different communities, and began to share decoration renderings, allowing the audience to have a preliminary understanding of Oceano ceramic tiles.
Xie Xiaoxi said patiently: "Usually, I just play with my mobile phone in the store every day, but now I know how to use Jukebao, and I found that Jukebao is really a good sharing tool. With the help of Jukebao, I can achieve one-click generation The function of exquisite posters is to share and forward some excellent design cases and promotional offers of Jukebao through WeChat and Moments. Customers will also think that we are more professional. Some old customers will browse in after seeing it, and some customers will be interested. Leave a message to further communicate, create a group, and share.”
Xie Xiaoxi knew clearly that building groups and sharing alone could not ignite traffic. He had to keep up with the development of the Internet and the public's preferences and innovate and change. So he began to learn how to attract fans online and conduct targeted online campaigns from time to time. Live broadcast creates a platform for closer communication and interaction with consumers, allowing more people to know, understand and identify with the brand Oceano Ceramics. Through continuous attempts and efforts, the performance and customer petitions of Taiyuan Jinxiu International Oceano Smart Store gradually improved. In the end, it accumulated 237 groups of visitors, with an average of 21 groups of visitors per month, and successfully completed 10 sales results, ranking first in distribution sales in Taiyuan City, Shanxi Province. Two ceramic tile brand stores.
Now, Xie Xiaoxi leads the Taiyuan Jinxiu International Oceano team to continuously expand the promotion of the store through online live broadcast combined with the use of smart store tool - Jukebao, and installed an interactive large screen in early April, and all store employees They are all actively learning and understanding the functions of the interactive large screen. By showing customers the renderings, they can experience one-click brick replacement and 720° panoramic multi-dimensional space on-site, allowing customers to be immersed in the scene, which makes communication between the two parties more convenient and accurately grasps customer needs. Nowadays, the use of Jukebao, interactive large screens, and 3D cloud design tools have become important tools for their daily reception of customers.
Detailed introduction of Taiyuan Jinxiu International Oceano Xie Xiaoxi
You can only pass if you work hard, and you can excel if you work hard! There will be a time in the future!
One step at a time, use both feet to take a longer road. Xie Xiaoxi always follows the development concepts and policies of the company headquarters, makes full use of the three major order negotiation tools of smart stores, and continues to work towards the goal of making Oceano a well-known local high-end ceramic brand benchmark.Keep moving forward and use their actions to show their belief: "You can only pass if you work hard, and you can be excellent if you work hard! The future will be promising!"
Looking to the future, I believe that under the leadership of Xie Xiaoxi, Taiyuan Jinxiu International Oceano will continue to meet the needs of local consumers, bring better consumer experience and surprises to consumers, and use high-quality services to achieve every success A five-star home uses professionalism to achieve greater single value.
Taiyuan Jinxiu International Oushennuo Jie Xiaoxi shares more cases
(This article is provided by the enterprise)
