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"Context of Design" is officially released: What effects will the cross-border integration of cultural heritage and ceramic tiles have?

Release time:2024-11-06click:0

"The Context of Design" column is officially released

On July 20, the 2020 China (Foshan) International Ceramics and Bathroom Products Exhibition kicked off at the Tanzhou International Convention and Exhibition Center in Guangdong. Hongtao Ceramics' "Tide to Beauty" concept pavilion made its stunning debut amidst much anticipation. Not only are all kinds of new products competing for excellence, but the essence of Chinese ceramics accumulated over the past 21 years of the brand is also in full bloom.

More than just exhibitors, Hongtao Ceramics took this opportunity to hold a new product appreciation and premiere release of "Context of Design" in Hall 505A-506B on July 21. Ye Jinli, assistant to the chairman of the group to which Hongtao belongs, Cao Gangyi, general manager of Hongtao Ceramics, Huo Dayan, secretary-general of Shiwan Cultural Street Industry Promotion Association and deputy director of the China Ceramics Museum Preparatory Office, Mao Guozhong, editor-in-chief of "Ceramic Finance", and editor-in-chief of "Modern Decoration" magazine Chen Yanan, Yang Hong, general manager of Guangzhou Qiande Marketing Planning Co., Ltd., and other heavyweight guests as well as partners and more than 30 media persons came to the scene to witness this grand event.

Marketing Upgrade

The road of design came into being

Accompanied by the turbulent opening show, Cao Gangyi, general manager of Hongtao Ceramics Brand, took the stage to deliver a speech. Mr. Cao said: With the upgrading of the consumer era, the public has higher requirements for product design and application. The Hongtao brand has also been seeking ways to dialogue with designers in recent years. Since it exclusively sponsored the "Design China" event at Guangzhou Design Week in 2018, Hongtao Ceramics has begun to make strides in the field of designers. This time, we hope to use ceramic tile products as a bridge between brand and aesthetics, and develop deeper cooperation with designer groups.

Cao Gangyi, general manager of Hongtao Ceramics Brand, delivers a speech

Hongtao Ceramics, which has embarked on a design journey, is nowIt has been recognized by a group of young designers and consumers, but there is still a long way to go in the future. To this end, Mr. Cao also said that 2020 is the beginning of the third decade of the development of Hongtao Ceramics, and is a critical year for the Hongtao brand to promote the implementation of its new evolution strategy. Hongtao is equipped with a super sales promotion system and joins hands with Modern Decoration to jointly launch the "Design Context" large-scale designer cultural theme content marketing, which uses design as thinking and means to transform Hongtao's ceramic tile products into a decorative art, allowing People enjoy a better human life.

Innovative products

It is the embodiment of practicing design values

Hongzuo is famous in the industry for its focus on technological research and the formulation of various industry standards. Hongtao believes that product development is inseparable from the design changes of equipment, and more importantly, product and technological progress. The future of products is firstly to develop horizontally, that is, to develop into large sizes, such as the rise of rock slabs; secondly, to return to the study of the nature of bricks and the internal structure of ceramic tiles. In response to the market conditions and combined with the company's technical research expertise, Hongtao Ceramics has carried out in-depth extensions around whiteness, communication, function, etc., using top raw materials, top technology, top design and top craftsmanship to create the ultimate product high standard system, and launched the white brick A series of hard-core original new products include classic 80° ultra-white stone, formaldehyde-degrading healthy boundary tiles, real stone light-sensing application creator Vientiane series, and full-body ceramic tiles "Hebiyan·Full-body" that achieve the same appearance and appearance.

Cao Jun, deputy general manager of sales of Hongtao Ceramics, gave a keynote speech

Cao Jun, deputy general manager of sales at Hongtao, said in the "Hongtao Product Dimension Upgrade Strategy" that the innovative product development model is a reflection of Hongtao's practice of design value. In the future, more efforts will be invested in strengthening the transformation of design channels and improving The influence of the Hongtao brand in the design field uses the power of design to drive brand inheritance and iterative growth.

It is worth noting that there is a special display session at the premiere. On a cool T stage that is over 30 meters long, more than 200 square meters, and surrounded by a cross, Hongtao selects 12 high-end new products.Processed by waterjet into musical instruments and other various shapes, the products were presented in a unique and concentrated way in the form of vivid models walking down the catwalk. The guests' eyes were attracted by Hongtao's new products, and they stepped in front of the exhibits to get a glimpse of them.

"Modern Decoration" editor-in-chief Chen Yanan gave a keynote speech< /span>

Chen Yanan, editor-in-chief of "Modern Decoration" magazine, gave a comprehensive explanation and interpretation of the "Context of Design" project at the premiere. The "Context of Design" program starts from the inheritance, promotion and innovation of traditional culture and actively explores outstanding designers with profound traditional cultural heritage in the Chinese interior design industry and who skillfully apply Chinese culture to their design works. The program brings together 8 outstanding domestic designers, and introduces a design guest in each issue to discuss the inheritance of design and culture, and to reproduce the inheritance and development of Chinese design in traditional culture.

As ​​an innovator based in Foshan and the inheritor of the millennium ceramic culture of Shiwan, the capital of ceramics, Hongtao Ceramics is committed to inheriting the exquisite skills and long culture of Shiwan ceramics, and serving as the foundation for Shiwan culture. We will do our best to protect and inherit the ceramics, and contribute our own strength to carry forward the extensive and profound Chinese ceramic culture.

Master Luo Simin, the protagonist of the first issue of "Context of Design", collects ideas from Shiwan Nanfeng Ancient Stove, which has been continuously fired for 500 years, and explores the long history of ceramics in Shiwan culture, allowing the public to have a more intuitive understanding of Shiwan ceramic culture, and focus more attention on this cultural treasure.

Forum Ask

Brand dimension promotion and cultural integration

"Context of Design" National Premiere Launching Ceremony

As one of the co-organizers of the "Context of Design", Hongtao Ceramics leverages the millennium Shiwan ceramic culture to explore cultural creativity and create a cross-design communication platform with practical actions to help the development of design groups and establish materials dealers, A bridge for communication and cooperation between brands and designers.

To this end, in the subsequent forum dialogue, Cao Gangyi, Huo Dayan, Mao Guozhong, Chen Yanan, and Yang Hong conducted in-depth discussions on Hongtao brand dimension promotion and cultural integration. The context of design culture extends upward, and we can talk about the traditional cultural context of Chinese design (the soul of Chinese design), and focus downward on the colorful fields and regional design culture (the root of Chinese design).

Event guests, Hongtao senior executives, media friends
Group photo at the scene

Design comes from life, and design changes life. In 2020, Hongtao Ceramics and Modern Decoration jointly launched a large-scale designer cultural themed interview program - The Context of Design, using the power of design to further spread Shiwan ceramic culture, attract more attention to Shiwan culture, and make it It becomes more and more shining as the times change.

(This article is provided by the enterprise)

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