Since its first participation in the exhibition in 2014, Huapeng Ceramics has participated in Guangzhou Design Week for six consecutive years. It has become more and more understanding of the needs of designers, and has also gained more new ways to interact with designers.
On the afternoon of December 4, Huapeng Ceramics’ booth announced the “Designer Product Manager Partner” project, Liu Bin, the top ten designers in the city for the 2020 Golden Residential Award, and National Top 100 designers Bao Jiankun and Zhu Cong visited Huapeng in person At the booth, designer activities with different focuses were staged in turn. From product development and design, to the creation of living environment, to the implementation of products, Huapeng Ceramics links with designers from different dimensions and levels.
Make friends and play industrial design with designers
Designer Product Manager Partner Recruitment
Huapeng Ceramics has been committed to building a bridge of communication and interaction between the ceramic industry and the design community, actively exploring the "design-driven industrial upgrading" model, and looking for a closed loop of interaction between the industry and the design community.
Mo Dongsheng, marketing director of Huapeng Ceramics, said in his speech that design-driven industrial upgrading is becoming an important trend and means of industrial development, and ceramic companies need to gain new development momentum through design innovation. Ceramic companies can only cope with the huge changes in the market by continuously strengthening creative design.
Many building materials manufacturers have made various attempts to access design momentum, release the huge potential of design, and use design to drive industrial upgrading.
Relying on the "Most Beautiful Tile Design Award", Huapeng Ceramics actively links designers and recruits "designer product manager partners" across the country to allow design to cross boundaries and create more possibilities and value. We hope to create a more aesthetic home life for more consumers with ceramic tile products that are more in line with the aesthetic standards of the times, and allow more designers to cross-border industrial design, from space designers to product manager partners.
Celebrities interact and share warm space design
2020 Golden Residential Award Work Sharing [Hua Peng Special Performance]
In 2019, Huapeng Ceramics joined hands with Guangzhou Design Week to launch the "Golden Living Award-China Living Space Design Annual Selection", focusing on residential space design that is closely related to daily life, and gathering more outstanding forces in residential space design.
In 2019, the Golden Resident Award was reborn; in 2020, the Golden Resident Award continued its honor. Since the official launch of the 2020 Golden Living Award in May, Huapeng Ceramics, as the only strategic partner, has actively promoted the Golden Living Award in cities touched by Huapeng Ceramics, setting off an upsurge in residential space design activities and attracting residential space designs from more than 200 cities. Teachers pay attention and participate in the evaluation.
In the end, 1,710 outstanding designers won the honor of "Golden Living Award-Top Ten Living Space Designers in China (Cities) in 2020", and 100 outstanding designer representatives won the "Golden Living Award-Top 100 Living Space Designers in China in 2020" Honor blessing.
Mr. Peng Wu, Director of Guangzhou Design Week, delivers a speech
On the afternoon of December 4, Huapeng Ceramics specially invited Liu Bin, one of the top ten designers in the 2020 Golden Residential Award, and Bao Jiankun and Zhu Cong, the national top 100 designers, to visit Huapeng's booth to share warm designs and communicate on the spot. About the original intention and significance of designing living space.
2020 Golden Residential Award National Top Ten Works Sharing Site< /span>
Golden Residential Award-2020 Yantai City Top Ten Designer Liu Bin< /span>
Golden Living Award-2020 China's Top 100 Works Designer Bao Jiankun< /span>
Golden Residential Award-2020 China Top 100 Designer Zhu Cong
Unlock new ways to interact with users
The most beautiful ceramic tile design award & the most beautiful soft light spokesperson is officially launched
From product functions to aesthetic propositions to living environment, Huapeng Ceramics has linked designs through targeted awards such as the Most Beautiful Tile Design Award and the Golden Living Award.
At the event site, the 2021 "Red Cotton Award·The Most Beautiful Tile Design Award" was officially launched, and the "most beautiful" ceramic tile product design concept plans were openly solicited. Designers and brands will jointly develop and trial production to add design thinking to the company's product development. , aesthetically upgrade the product.
Since 2015, Huapeng Ceramics and Guangzhou Design Week, the organizer of the Red Cotton China Design Award, have cooperated to establish the first special award of the Red Cotton China Design Award·Design Concept Award-"Red Cotton Award·The Most Beautiful Tile Design Award", and Since being held annually as a fixed thematic award, a large number of works have been collected, and the design works have been truly implemented. The products developed have also been triple recognized by the international design community, professional media and dealer groups.
Now, Huapeng has begun to focus on the user experience. At the event site, Huapeng Ceramics' "Looking for the Most Beautiful Soft Light Spokesperson" real-life case collection activity was launched simultaneously, unlocking new ways to interact with users.
Launching Guests
1. Mr. Shang Junzhao, Executive Director of Shidao
2. Golden Living Award-2020 China’s Top 100 Works Designer——Bao Jiankun
3. Golden Residential Award-2020 China’s Top 100 Works Designer——Zhu Cong
4. Golden Living Award-2020 Yantai City Top Ten Work Designer——Liu Bin
5. General Manager of Huapeng Ceramics——Mr. Yao Songrong
6. Deputy General Manager of Huapeng Ceramics——Ms. Yan Lei
7. Marketing Director of Huapeng Ceramics—Mr. Mo Dongsheng
8. Director of Strategy Department of Huapeng Ceramics—Ms. Yang Liyun
After the event, Huapeng Ceramics General Manager Yao Songrong talked with the media about design marketing
Products are the core competitiveness of an enterprise, and a beautiful living environment is the common goal of brands and consumers. From product functions to aesthetic propositions to living environment, Huapeng Ceramics actively links design. Starting from the underlying logic of product R&D and design, we carry out the overall strategic upgrade of the product and secondary brand building, find the best fit for the combination of design and industry, and make another attempt of our own in design-driven industrial upgrading.
