Marketing is turbulent, and industry tactics are unpredictable. In the fiercely competitive sales market, in order to further improve the business level of the terminal store sales team, improve the team's internal collaboration capabilities, and help each store achieve marketing targets, Jinduo Headquarters established Jinduo Business School to create a team with many years of terminal marketing experience. A team of elite lecturers traveled from Foshan to all parts of the country to provide point-to-point, face-to-face, and practical training for terminal teams to carry out terminal empowerment to the end.
From December 10th to 11th, Jinduo Business School entered the northern region terminal and launched the "All-round Promotion and Strategy to Win" northern region provincial marketing class in Taiyuan, providing opportunities for bosses and stores from various regions of Jinduo Ceramics in Shanxi Province. More than 40 trainees, including managers and home consultants, conducted a two-day training.
Cheng Xiaoli, director of the special planning and promotion department of the headquarters, Shen Guohui, director of the northern region, Pan Ruixu and Huang Shengjie, senior lecturers of Jinduo Business School, regional manager Cao Wei, and business manager Rao Panpan gave on-site teaching guidance and practical exercises. Professional lecturers, sharing in multiple sections: "Interpretation of Jinduo Core Products", "Explanation of Channel Expansion Strategies", "Handling of Store Objections", "Space Explanation to Lead Marketing" and other courses to help terminal teams improve design service levels, practical capabilities, and all-round training , the decisive victory terminal!
Northern Region Director Shen Guohui was present to provide guidance
Wang Zhiyu, general manager of Taiyuan Jinduo Flagship Store, delivered a welcome speech
"Interpretation of Jinduo Core Products"
Lecturer: Pan Ruixu
Senior Lecturer of Jinduo Business School/Terminal Channel Builder/Sales System Gold Medal Training Instructor
On the morning of the first day, Teacher Pan was presentThe trainees introduced in detail the core product series of Jinduo Ceramics in 2020 and the selling points and highlights of each series of products, laying a solid product foundation for terminal sales. At the same time, students’ questions were answered on-site to fully deepen their understanding of product knowledge.
"Channel Development Strategy Explanation"
Lecturer: Cheng Xiaoli
Director of Jinduo Planning and Promotion Department/Ceramic Ceramic Design China Tour Planner/Platform Manager of Jinduo Design Park
Mr. Cheng first interpreted and shared the "precipitated and different" Jinduo, and conveyed the new brand slogan "Aesthetic Jinduo, Technology Leadership" to every terminal employee. Afterwards, everyone shared their experience in channel promotion over the years, such as channel expansion for designers & plumbers, strengthening of home store marketing processes, etc., and proposed "nurturing future channels with strong channels". While digging into the areas in which they are best at, they also learned about those who are not good at them. field to try.
"Store Objection Handling"
Lecturer: Pan Ruixu
Senior Lecturer of Jinduo Business School/Terminal Channel Builder/Sales System Gold Medal Training Instructor
Store sales require not only detailed study of brand knowledge, but also understanding of consumer psychology and changes in the ceramic market. How to increase store management and attract customers into the store? How to solve the current sales dilemma and effectively close orders? Teacher Pan teaches efficient processing methods for the key and difficult points in the sales process, and helps students improve their ceramic tile sales capabilities step by step.
Picture | Student display
"Space Explanation Leads Marketing"
Lecturer: Huang Shengjie
Senior Lecturer/Online Learning Training Instructor, Jinduo Business School
Through various course formats such as group discussions, question-and-answer interactions, and case explanations, Teacher Huang guides students on how to explain the space in the sales process, attract customers to place orders, and drive marketing orders. Combining theory and practice, students can be upgraded from ordinary shopping guides to design shopping guides, and quickly embark on the transformation path of Mercure consultants.
Students discuss in groups, answer questions and interact
Although the two-day training was short, the course was compact and rich in content. After careful explanation by the lecturers, the students all expressed that they benefited a lot and felt deeply. At the end of the class, based on class performance and learning achievement display, 10 "outstanding students" were selected and awarded scholarships. I wish all students to work hard and achieve greater success!
Teacher Pan Ruixu of Jinduo Business School, regional manager Cao Wei, and business manager Rao Panpan jointly presented awards to outstanding students and took a group photo.
Issue completion certificates to all students.
Career is accomplished by hard work, but wasteful by play; success is achieved by thinking, destroyed by casualness
Although the current provincial marketing training in the northern region has come to an end
But I hope all students will be happy after class
Ability to firmly grasp and learn the knowledge imparted by lecturersFor use
2020 is coming to an end
Bring a lot of useful information together
Recharge for the vast journey of 2021!
