From the 2019 "National Style Lifestyle" designer salon series, we went to 12 cities to discuss design with 500 designers; to the 2020 online "Quality and Beauty of China" design open class, offline The "Looking for the Best in Beauty" urban experience tour breaks out of the circle and interacts with more than a thousand designers online and offline. The influence of the "Quality Beauty China" IP jointly launched by Hengjie and NetEase Home Furnishing continues to expand, detonating design several times. Circle! Paying tribute to Great Beauty China with professional quality, "Quality Beauty China 2021" will set sail again.
On the afternoon of March 24, the first stop of the 2021 "Quality and Beauty China" designer series activities initiated by Hengjie was opened at the AWE Hengjie Exhibition Hall. As the first stop of Quality Beauty China in 2021, Hengjie invited Sun Jianya, Yu Yunchuan, Pan Yue, Huang Yi, Zhu Haizhen and more than 60 other Shanghai designer representatives to gather at the scene to meet with Ruan Weihua, senior vice president of marketing of Hengjie Group, Hengjie Group Brand Director and Zizhen discuss intelligence and design together to explore more possibilities for future human settlements.
Innovation-driven, leading the wave of intelligence
The reason why Hengjie holds this designer event in AWE is because it is of great significance to Hengjie: this is Hengjie’s first visit to AWE as the only representative of the sanitary ware industry, and Hengjie is also the first to be invited to participate in the exhibition. Professional bathroom brand. Behind this, as Ms. Ruan Weihua, senior vice president of marketing of Hengjie Group, said, it is the culmination of Hengjie’s more than ten years of deep cultivation in the field of smart toilets as a domestic brand.
She said that over the past 23 years, Hengjie has always adhered to the proposition of quality and innovation, and has kept pace with the times, constantly demonstrating the innovative spirit and fashion attitude of a Chinese bathroom brand. In the future, Hengjie will continue to work hard to pursue and meet the bathroom needs of modern consumers in different scenarios in terms of intelligence, fashion, functionality, design, etc.
The wave of smart sanitary ware has surged to this day, and the power of new domestic products represented by Hengjie is rapidly rising. According to Ms. He Zizhen, brand director of Hengjie Group, the "newness" of new domestic brands lies not only in appearance and design, but also in strength and technology. She mentioned that since 2019, Hengjie has crossed borders many times, cooperated deeply with the Forbidden City Palace Culture on product design, and landed in New York Fashion Week as the only bathroom brand, establishing the aesthetic image of a new domestic brand. In terms of strength, Hengjie has always focused on research and development and has TaoIt has five major production bases and R&D laboratories including porcelain, intelligence, showerheads and shower rooms, and has assembled nearly a thousand core patented technologies so far.
In December 2020, Hengjie, as the only representative brand in the home furnishing industry, was selected into the People's Daily's "Brand Power Plan" together with Huawei, Yili, Moutai, Evergrande and other leading Chinese brands in various industries, becoming a new domestic brand in the home furnishing industry. benchmark. At the event, Ms. He Zizhen also introduced Hengjie’s new smart toilet product, the new smart R series. The R11 smart all-in-one machine in this series won the 2021 German Red Dot Design Award as soon as it was released, once again demonstrating Hengjie’s strength as a giant in the smart toilet industry.
Mr. Sun Jianya, founder and design director of Shanghai Yayi Interior Design Co., Ltd., also explained his unique design perspectives to the guests present. He not only brought his own high-end villa design works, but also shared his experience of cooperation with Hengjie on the "Dream Renovator" program, and highly praised Hengjie's Q9 intelligent all-in-one machine, which has 47 national patented technologies. .
Think outside the circle and sublimate the attitude towards quality and beauty
Different from traditional forums, this event innovatively adopts the form of "design talk show", inviting four emerging young designer representatives to randomly select four keywords "intelligence, inspiration, dream, label" and Share your own attitude towards beauty based on the extracted topics.
Pan Yue, founder/creative design director of Shanghai Pan Yue Architectural Design Office:
[Intelligent] The fundamental of design is to solve the key word of "easy to use", just like the truly intelligent bathroom products presented by Hengjie today.
Zhu Haizhen, founder of BE DESIGN:
[Inspiration] is both accidental and inevitable. You must love life, listen more, see more, and feel more. Every bit of daily accumulation may be transformed into a flash of inspiration in the future.
Huang Yi, co-founder of Yini Design:
[Label] For designers, it is an IP concept created for themselves, while for Yu Hengjie, it is to use "new technology" and "new domestic products" to make better products.
Yu Yunchuan, co-founder/creative director of Shanghai Hespy Design:
[Dream] is not a choice after weighing the pros and cons, but the determination to do it after knowing that it is impossible to do.
As the event comes to an end, the impact and changes of smart technology on life have become increasingly clear in the collision of ideas among designers. At the same time, the "2021 Quality Chinese Designer Program" was also officially launched in the presence of guests. As a new domestic professional sanitary ware brand, Hengjie has always been committed to exploring the beauty of design and integrating it with new domestic sanitary ware products. In 2021, Hengjie and NetEase will continue to work together to explore the beauty of Chinese design and pay tribute to the beautiful China with professional quality!
