On the afternoon of April 10th, the time was Vero Eco Brick brand dealer annual meeting, new ecological exhibition hall On the occasion of its landing, Vero Ecological Brick grandly held the "2021 Haosheng Group Media Meeting" at the Foshan headquarters, from More than 30 media reporters from authoritative industry media were invited to attend this meeting. You Jun, general manager of the Brand Marketing Division of Haosheng Group, and brand executives met with media friends.
The purpose of this media meeting is to let Vero speak out more in the industry. After reintegration over the past year, the Vero brand has been iteratively upgraded from the dimensions of strategy, products, design, and services to create an exclusive brand IP for ecological and healthy ceramic tiles. , enhance brand image and popularity.
▲Marketing Department General Manager Yuan Qinghui< /p>
More than 30 media including Pottery City News, Ceramic Industry News Summary, Tencent Home Furnishing, Huaxia Ceramics Network, China Ceramics Network, and Ceramic Information signed in one after another. Yuan Qinghui, general manager of the marketing department, presided over the opening and introduced the process of this meeting.
Vero’s functional and professional development path
▲You Jun, General Manager of Marketing Division
Later, You Jun, General Manager of the Brand Marketing Division of Haosheng Group, gave a speech on Vero Eco-Brick In terms of iterating on the new positioning and planning after superiors, based on productThe focus of the upgrade plan will be explained.
Vero will continue its ecological and professional development path and strengthen ecological and functional IP in product research and development, brand image, and marketing activities.
Vero Eco-BrickComprehensive iterative upgrade
▲Wang Sheng, deputy general manager of Vero Brand Marketing Center
Next, Wang Sheng, deputy general manager of Vero Brand Marketing Center, had an interactive Q&A session with reporters. Reporters from major media asked a series of questions about the industry and brand. Mr. Wang said that in terms of products, development will be carried out around the brand tone, with the direction of ecology, health and environmental protection. For the image product, ecological healthy marble integrating antibacterial, anti-slip and negative oxygen ions will be further rolled out, and more technology and functionality will be added. products make the concept of "ecological bricks" clearer and more worthy of its name.
In terms of channels, in order to cope with the changes in the consumer market, Vero focuses on high-quality products and also develops products with a full range of colors and attractive prices to expand engineering and assembly channels. In terms of marketing, we launched year-round marketing activities around ecological public welfare and coordinated with the country. On the basis of regular publicity, we focused on self-media promotion such as Douyin, official accounts, Xiaohongshu, and Weibo to increase brand traffic.
In terms of investment promotion, based on market demand, Vero plans to launch an "ecological store" investment promotion model in the second half of the year to create an asset-light entrepreneurial model.
Vero Eco-BrickNew Eco-Pavilion
▲Li Xiaoshui, chief designer of Vero Ecological Museum and founder of Tuowei Design
Li Xiaoshui, chief designer of the Ecological Science and Technology Museum at Vero Headquarters and founder of Tuowei Design Company, introduced Vero Ecological Bricks to the media. New exhibition hall and space design concepts.
The design of the exhibition hall is inspired by the "big banyan tree at the entrance of the village". The design is based on the "green and ecological" style, injecting the emotions of home without focusing on store style, and building a comfortable home space that perfectly integrates people, nature and products.
The designers collected outstanding design concepts from all over the world and drew some inspiration from them. In the end, with the ecological forest as the main line, the design was carried out from three different stages: rebirth, gestation and growth. Before designing, we also found the sketch of the exhibition hall design, found the original design intention, and upgraded and reorganized it while maintaining the tonality of the brand's green ecology.
The whole event ended successfully in a relaxed and pleasant atmosphere! On April 15-16, Vero headquarters will hold the "Win-win New Ecosystem---2021 Vero Brand Summit and Exhibition Hall Opening Ceremony", Vero Eco Brick will set sail with a new look, the grand opening of the new ecological science and technology museum at the headquarters, the debut of many new products, and the release of a new brand strategy in 2021. Waiting for you to witness it together, let us make an agreement to see you in Foshan on April 15-16!
