April 21, "Iteration·Cross-border——AMAP Ceramics 2021 National Dealer Conference& The Slate and Tile Product Strategy Summit was held grandly at the Foshan Hilton Hotel. Family members of AutoNavi dealers from all over the country, as well as industry elites and media friends gathered together to participate in the grand event and welcome AMAP Ceramics's glorious moment, and jointly witnessed the grand release of the "comprehensive ceramic tile and slate" product strategy.
The grand meeting▲
Important leaders and guests attending the meeting▲
Leaders and guests attending this conference include: Gaode Ceramics Liang Tongwei, chairman and general manager of its subsidiary Hongyuan Ceramics Group Mr. Gong Wei, Secretary General of China Building and Sanitary Ceramics Association, Mr. An Yuli, Secretary General of Slate Custom Home Furnishing Branch of China Building and Sanitary Ceramics Association, Dr. Yin Hong, Secretary General of Foshan Ceramics Industry Association, Huo Bingguang, Director and Deputy General Manager of Hongyuan Ceramics Group Mr. Zou Guowen, Assistant to the Chairman, Mr. Pang Weihua, Assistant to the Chairman and General Manager of Development Department, Mr. He Jianguo, Financial Director, Gaode Tiles Sales General Manager Mr. Wang Xiaohong, General Consultant of Yaluolan Environmental Protection Technology Product R&D Center Dr. Wang, as well as Tencent Home, Sina Home, Sohu Home, Southern Metropolis Daily, Guangdong TV, Foshan Daily, China Ceramics Network, Ceramic World, potteryMore than 30 industry mainstream media including China Finance, as well as the protagonists of this event: nearly 600 AutoNavi dealer families from all over the country.
Meeting check-in▲
Salute: This is the best of times
At the beginning of the meeting, Liang Tongwei, chairman and general manager of Hongyuan Ceramics Group, a subsidiary of Gaode Ceramics, took the stage to deliver a speech. Welcome and thank you all for coming. Director Liang said that Gode Ceramics's overall development strategy has been closely following the market demand and will " "Healthy Energy Bricks" as the company's core strategic product, and the current "comprehensive ceramic tile and slate" strategy are all evolutions and iterations of the company's market strategy and product research and development.
Director Liang mentioned that the company’s product strategy upgrade this time has developed more than 160 new styles and new products that have detonated the industry. The launch of starlight glaze, digital dry granules, glazed dry granules and other products has caused a sensation in the industry. . It pioneered the 900×2000MM specification in the industry, and promoted the wide range of products with 9MM thickness. The application of rock surface cloning technology, the full application of rock plate raw materials on the glaze and the body, and the application of the industry's unique 28-channel inkjet machine made the product Overall, a qualitative leap has been achieved. I believe that with the joint efforts of all family members, AutoNavi will have a brand new future, draw a clearer development blueprint, and look up to the broader sea of stars.
Gaode Ceramics Chairman of Hongyuan Ceramics Group, General Manager Liang Tongwei delivered a speech▲
This event invited Mr. Gong Wei, Secretary-General of the China Building and Sanitary Ceramics Association, to attend. In his speech, he quoted Dickens's famous saying: "This is the best of times and the worst of times." He mentioned , slateization has revitalized the ceramic industry and is a gift from God. Therefore, we must protect it and extend the development and application of slate so that the product can develop in the longer term. Slate and ceramic tilesIt is a product of the lithification era. The iterative upgrade of the AutoNavi brand from healthy energy bricks to slate tiles is a reflection of the spirit of continuous innovation and exploration and deserves the awe of every enterprise.
Gong Wei, Secretary-General of China Building and Sanitary Ceramics Association, delivered a speech▲
Then, Dr. Yin Hong, secretary-general of the Foshan Ceramics Industry Association, gave a keynote speech on "Market Evolution of the Building Ceramics Industry and Dealers' Response Strategies under Product Trends." Dr. Yin analyzed the development and evolution rules of the building materials and home furnishing market, and judged the latest product trends in the building ceramics industry. He mentioned that slate and slate derivatives have broken the ceiling of ceramic tile application, have a wider range of applications, are oriented to the full incremental market, and have unlimited vitality. They will help dealers realize the transition from traditional models to new economic sales models. Overtaking in corners.
Yin Hong, Secretary General of Foshan Ceramics Industry Association, delivered a keynote speech▲
Evolution: Development strategic planning & new product interpretation
At this conference, AutoNavi Ceramics Sales General Manager Wang Xiaohong gave an introduction to AutoNavi’s brand strategy and new products The plan was explained in detail. He pointed out in his speech that the changes in the market environment and the congestion of product homogeneity have caused the ceramic industry to face severe tests. Because of this, Amap must find new breakthroughs and create new growth points. Amap Slate Ceramic Tiles is a highly competitive product that the company invested heavily in research and development. It is a new species in today's market and a value-added bonus opportunity that dealers should seize. It will become a powerful weapon for dealers to win the market.
Gaode Ceramics Sales General Manager Wang Xiaohong gave a speech▲
Subsequently, Zou Guowen, assistant to the chairman of Hongyuan Ceramics Group, a subsidiary of Gaode Ceramics, gave an in-depth explanation of Gaode·Stone Slab Quality value of ceramic tiles.He said that this is an era that focuses on value, and innovative products and high-quality experiences are the keys to winning the market. Gaode Ceramics From the technical transformation of the production line to the meticulous research and development of products, the whole company has devoted its efforts and is in compliance with the requirements. The strategic deployment of the market slate trend.
Zou Guowen, assistant to the chairman of Hongyuan Ceramics Group, gave a speech▲
"Healthy Ecological Space" is the development concept first proposed by AMAP Ceramics in the industry, aiming to provide Healthy Home provides comprehensive solutions, and takes this as the core to create a healthy ecological closed loop, extending healthy home usage scenarios, and providing comprehensive health protection for millions of users. At this meeting, Dr. Wang, the general consultant of Yaluolan Environmental Protection Technology Product R&D Center, the strategic partner of AutoNavi Health Energy Brick "Healthy Ecological Space", brought us "Interpretation of Yaluolan Indoor Purification Products"
Dr. Wang, general consultant of Yaluolan Environmental Protection Technology Product R&D Center, gave a speech▲
Iteration: "Comprehensive ceramic tile and slate" strategy release
Gaode slate tiles are strategic products launched by the Gaode brand in a new stage of development. They have achieved the super evolution of products from raw materials, performance to applications, and are an epoch-making product. Amid the expectations of the entire audience, this conference released the first product promotional video of Amap Slate Ceramics.
"Comprehensive ceramic tile and slate" is a forward-looking and industry-leading decision made by Amap based on its insight into industry and market trends. At this conference, the AutoNavi brand's "comprehensive tile and slate" product strategy was officially released, marking the official launch and glorious departure of AutoNavi slate tiles. The slogan "Born for the performance of slates" resounded throughout the venue.
Comprehensive tiles"Slate" product strategy release ceremony▲
Cross-border: Reaching strategic cooperation with Tencent Home
AMAP Tile With years of hard work and hard work, it has become the leader of healthy ceramic tiles and the leader of slate ceramic tiles. Pioneer. As the most influential and authoritative media in the ceramics industry, Tencent Home Furnishing can accurately gain insight into consumer behavior and dealer mentality. At this meeting, Amap Tile and Tencent Home Furnishing officially joined hands, and the two parties signed a contract to reach a strategic cooperation.
Signing Ceremony▲
AMAP Ceramics and Tencent Home Furnishing will fully integrate Tencent Home Furnishing through multi-dimensional and all-round connectivity cooperation. With its strong media resources and operational experience, it focuses on the high-quality strategy of AutoNavi Slate Ceramics, extends the development front online, creates a strong output channel, and further expands the brand reputation of AutoNavi Slate Ceramics.
Gaode Ceramics Sales General Manager Wang Xiaohong and Tencent Home Ceramics Channel General manager Zhang Yingquan signed the contract and took a group photo▲
After the meeting, dozens of mainstream industry media responded to Gaode Ceramics Sales General Manager Wang Xiaohong and Marketing Manager Wu Xu conducted an exclusive interview.
Media interview session▲
Mr. Wang introduced the differences between slate tiles and ordinary ceramic tiles and slate tiles to all media friends, and from the perspective of dealer channels, he explained the combination of Amap slate tiles and retail channelsHe expressed optimism about the market response to Amap slate ceramic tiles and believed that the transformation of ceramic tiles into slate tiles will be an inevitable trend.
Mr. Wang was interviewed▲
Check-in: Visit the headquarters rock value hall and intelligent manufacturing base
After the morning meeting, Gaode Ceramics all the dealers and their families went to Amap CeramicsHeadquarters, visit the newly completed "Amap Slate Ceramic Tile Rock Value Hall". The products with iterative performance, advanced showroom design, and diversified product applications amazed the dealers and their families, and they started to like the show and check in to take photos.
The dealer’s family visited the headquarters Iwazhi Hall▲
Experience the application of AMAP slate and tile products▲
Always introduce products to dealers’ families▲
Afterwards, all the dealers and their families took the bus to visit the high-tech slate and ceramic tile production and manufacturing base of AutoNavi. They watched the top slate production equipment used by AutoNavi slate tiles and experienced the production of slate tiles up close. process to experience the ultra-high performance and exquisite craftsmanship of slate tiles.
Visit the Amap Slate and Tile Intelligent Manufacturing Base▲
Recognition: The power of role models
At that night’s “Gode Night—Amap CeramicsAt the 2021 Dealer Conference Appreciation Dinner, the list of people who touched Amap in 2020 was officially announced. In the past year, Gaode Ceramics A large number of advanced figures have emerged in the ranks of dealers across the country, and they are like a mirror that reflects the touching moments of 2020 Biggest portion.
At this moment, the glory belongs to them, the applause belongs to them, they are the power of role models, and they are the touching and moral figures in 2020!
2020 Touching Gaode Figure: Gold Medal Dealer▲
2020 Touching Gaode Figure: Loyal Peer Award▲
2020 Touching Gaode Figures: Leap Progress Award▲
2020 Touching Gaode Figures: Emerging Star Award▲
Conclusion: Victory of all,
They are all victories with consistent values
As Mr. Wang said in his speech: "All victories are victories with consistent values!" This is destined to be a grand event that builds consensus, boosts confidence, creates new prospects, and seeks for a win-win situation. The prelude to the "comprehensive slate-based ceramic tiles" of the AutoNavi brand has begun, and the sail of AutoNavi's great achievements has been raised. The future of slate and tiles will surely be a sea of stars.
Photo at the conference▲
Dinner Highlights:
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