On September 26, "Borderless Cross-Border-2021" hosted by Mona Lisa TileMona Lisa Ceramics New Product Launch Conference" and 2021 Inspired China·Design Figures National Charity Lecture Tour Plan - Tianjin Station Tianjin ended successfully. Huang Hui, general manager of Mona Lisa Smart Home Company, Li Huiwen, deputy general manager of Mona Lisa Group R&D Center, Yang Zhanhai, vice president of Huanai Home Furnishing Group, Zhang Zekui, general manager of Sina Home Furnishing South China, famous designers Chen Xuan and Zhang Can, etc. Big names, brands, media and young designers gathered together to share Mona Lisa Tiles innovative products in early autumn. , explore design inspiration together.
At the press conference, Yang Zhanhai, Vice President of Huanai Home Furnishing Group, said: "It is our common responsibility and mission to let customers enjoy quality homes. Mona Lisa Ceramics brand has been operating in Tianjin for more than 20 years. It has always implemented the service concept of quality first and service first, and cooperated with the Materials Association, Decoration Association, designer groups, etc. Help create beautiful homes for consumers. We hope that through the establishment of this platform, we can provide designers with a place to exchange ideas and a source of inspiration." Huang Hui, general manager of Mona Lisa Smart Home, explained Mona to the designers on the spot. The design concept of the Lisa brand also hopes to use this platform to allow more designer friends to have a new understanding of ceramic materials, and to bring greater value to the Chinese people through the creative application of materials. Zhang Zekui, general manager of Sina Home Furnishing South China, said: "Design needs inheritance and innovation. We hope that through the holding of design cultural exchange activities, we can promote the development of design integration and exchange."
▲Mona Lisa Smart Home General Manager Huang Hui delivers a speech
In the process of insisting on original design, Mona Lisa has formed its own product aesthetic system. Let customers feel the artistry of the product while enjoying the ultimate experience brought by high-quality services. At the scene, Li Huiwen, deputy general manager of R&D of Mona Lisa Group, interpreted Mona Lisa’s 2021 new product design display and core technology from the aspects of product creativity and process technology. Li Huiwen said: "Only by adhering to original design and making every product into a work of art can we lead the trend." 9-meter ceramic large slab technological innovation and application case display, high-strength ceramic rock slab and cutting processing technology display, Qixing Highlights such as the interpretation of original design concepts such as precious stones and galaxy stars, and the continuous pattern background wall, and the interpretation of innovative technologies such as fixed-point alignment technology to realize the overall effect of the product, attracted the attention of on-site designers. Through detailed product interpretation on site, designers have a deeper understanding of innovative materials such as ceramic large slate panels.
▲Li Huiwen, deputy general manager of R&D of Mona Lisa Group, interprets 2021 Mona Lisa TilesNew products and new technologies
In 2021, Mona Lisa Ceramics teamed up with Sina Home to launch a public welfare lecture "2021 Inspired China·Design Figures" "National Public Welfare Lecture Tour Plan" attempts to break down the boundaries with diverse cross-border people such as design, fashion, art, music, and dance to explore the truth about design and life. At this new product launch conference, Mona Lisa Ceramics joined hands with Sina Home to launch the 2021 Inspiration China·Design Mission Nationwide The first stop of the public welfare lecture tour program in Tianjin, Chen Xuan, a pioneer practitioner in the fields of contemporary architecture and architecture, interior, and furniture, and the famous designer Zhang Can were specially invited to join forces to bring their exploration and practice of design to young designers.
Good products require good design, and good design cannot be separated from inspiration. How to find design inspiration? How to implement the imaginary design? Chen Xuan and Zhang Can gave their answers in their respective speeches. "Inspiration comes from little by little.Live and find design inspiration outside of design. "In Chen Xuan's view, all designs must ultimately serve life, and life is the biggest source of inspiration for design. The most important thing in design is to find your own lifestyle. Cross-border is how Chen Xuan opens up his horizons and experiences different life experiences. One of the methods is to find inspiration from time, emotions, stories, music, movies, and even advertisements, enrich life experiences, and activate inspiration in the collision of thoughts, "see the world through the eyes of an artist" and break out of the stereotypes and roles. Through careful observation and careful thinking, Chen Xuan's creative inspiration and life story also allowed the guests to see a broader world through her perspective.
▲Doctor of Architecture, founder of Shishang Architecture, star designer Chen Xuan
With 27 years of experience in the industry, Zhang Can has witnessed and promoted the development of Chinese design. "From 0 to 1 of design, start from the origin of design and the project itself, and explore the value and significance of design." Zhang Can started from space in his speech to find the purpose of design. Architecture serves people, and people’s experience constitutes the value of architectural design. Reasoning about how to design while thinking, and how to turn emotional inspiration into rational design, Zhang Can shared the design concepts of different types of works around his classic works. In his view, good design not only refers to design capabilities and project completion, but also an in-depth reflection on social responsibility, design theory and design capabilities. "Good design works can always bring tears to people's eyes." Be consistent with nature, use more gestures to contact design, use design to express emotional connotation, so that buildings, spaces, and fields can dialogue with people. Zhang Can used his own design methodology to share a lot of useful information to the designers present, reaching the core of creativity.
▲ Director of the Interior Design Branch of the Architectural Society of China, American "Interior Design" Chinese Honorary Editor-in-Chief Zhang Can
At the new product launch conference, in order to allow designers to truly feel the charm of the product, Mona Lisa displayed a number of industry-first products with technological content and artistic flavor, including 1800×3600 (mm) super large ceramic slabs, new translucent slate slabs, 800×2400 (mm) continuous pattern slabs, Seven Star Precious Stone Series, Galaxy Star Series and other products. "In the post-epidemic era, Mona Lisa has launched customized healthy tiles for the whole house to create a comprehensive antibacterial system to create an artistic and healthy home environment for consumers." Li Huiwen said that through iterative upgrades of equipment and process technology, Mona Lisa Sha has continuously polished its product supporting and application functions, and comprehensively deepened its product quality and product value.
Both home furnishing companies and designers are influencing and changing the living environment and even lifestyle of hundreds of millions of families in China. In the new stage of development, Mona Lisa Ceramics hopes to empower the industry through design and empower consumers with beautiful homes. able.
