On October 15, the Canton Fair, which has attracted worldwide attention, officially opened. This is the world's largest physical exhibition under the epidemic. It is also the first time that the Canton Fair is held online and offline. It is the first time to promote domestic and international dual circulation as the theme. It is the first time that a national-level international trade forum is held at the Canton Fair. These are China's gestures to the world. , conveying China’s confidence to the world through new platforms, new themes, new models, new images, etc.
As an "old friend" of the Canton Fair, Mona Lisa brought a theme exhibition of "Borderless·Minimalism" and brought innovative core products to show China's innovative technology in the field of ceramic large slate plates. At the same time, Mona Lisa The multi-application system for rock slabs independently constructed by Lisa has demonstrated the new style of "Made in China" in many aspects on this world trade stage, attracting the attention of a large number of merchants. The appearance of Mona Lisa's entire booth adopts the current simple design style. Visually, lines, colors, and materials are added and subtracted to create an overall shape with strong lines, and natural elements are integrated into modern fashion. This is a mainstream life attitude and design style in the world. It shows the concept of Mona Lisa being in sync with world design. It also means that Mona Lisa breaks boundaries through product innovation and brings richer product applications to consumers. plan.
Bringing large ceramic slates to the stage to demonstrate China’s core strength in innovation
At this exhibition, Mona Lisa exhibited a variety of large ceramic slates with leading technical advantages in the industry, with various specifications such as 3600×1600mm, 2550×750mm, and 1800×900mm all on display. At the same time, it displayed the core innovative product in recent years - translucent slate, which improves light transmittance while retaining the original stone texture of ceramic slate, and its technology reaches the international advanced level.
With oversized ceramic plates, high-precision textures, and diversified application attributes, the products displayed by Mona Lisa are eye-catching. Behind this is Mona Lisa’s unremitting research and development innovation for more than ten years. In the R&D and production process of ceramic large panels, whether it is product design, formula, equipment or process, behind every link is precise calculation and countless equipment design and debugging. Because of this, foreign countries have been imposing a technological blockade on China in the field of ceramic large panels. When these products of Mona Lisa were born and displayed on a large platform for domestic and foreign cooperation, it was the result of Mona Lisa's breakthrough with technological innovation. Today, large-scale ceramic versions of the Mona LisaThe key thin plate forming equipment and its new technology, high-strength green body formula system and whisker enhancement and many other technical achievements have reached the international leading level. From scratch to one technology after another reaching the international leading level, China's ceramic large-panel manufacturing and technological innovation have gradually become independent, and even entered the forefront of the world. Under the opportunities of this era, Mona Lisa has also realized the transformation from a "technology follower" to a "technology leader", which has greatly enhanced the international reputation of China's national industrial brand.
At this Canton Fair, the products displayed by Mona Lisa not only have rich specifications, but also have different thicknesses. The thinnest is 3mm and the thickest is 13.5mm. Different specifications and thicknesses match different application fields, so as to achieve Customized applications for space, such as cabinets, kitchen countertops, dining tables, conference tables, etc. Such a multi-system for slate application is also Mona Lisa’s application innovation exploration after years of product technology iteration and market cultivation. It opens up a broad market blue ocean for the application of ceramic large slabs and brings more and more benefits to users and families. Good products and solutions.
Connect the world and serve the world with its own brand
Since 1999, Mona Lisa has attended the Canton Fair every year. Huo Rongquan of Mona Lisa Group said that participating in the Canton Fair will, on the one hand, demonstrate the company's R&D strength through exhibits and hope to lead the development trend of ceramic products; on the other hand, the Canton Fair is like a window to allow more domestic and foreign merchants to understand Mona Lisa Lisa. "The Canton Fair is the earliest and largest display and exchange platform for China's foreign exports. It has great global influence and high standards, so it is very beneficial to corporate product brand promotion."
Under the dual-cycle development pattern, Mona Lisa actively used the combination of "online + offline" at this Canton Fair to achieve breakthrough development. At the booth, a small live broadcast room was specially set up, in which a variety of new ceramic slate products promoted by the Canton Fair were neatly displayed. The anchor used fluent English to demonstrate and introduce to the domestic and foreign merchants on the other side of the camera. "In the past two years, despite the impact of the epidemic, the growth rate of Mona Lisa's foreign trade has still increased steadily." Huo Rongquan said that it is imperative to implement the "online + offline" business strategic layout, but offline purchasing of ceramics is still " "The highlight", so this time the Canton Fair company made full use of cloud sales models such as online live broadcast, and made careful arrangements from product selection to product copywriting, from live broadcast personnel allocation and speech notes to the preparation of live broadcast equipment and props, etc., hoping to Find more Chinese and foreign customers to come and purchase offline.
Adhere to "independent innovation"; and the development path of "independent brand", Mona Lisa is based on the country's "domestic and foreign dual circulation" and the strategy of manufacturing power, and adheres to two directions. First, strengthen internal innovation and upgrading, accelerate the pace of intelligence and informatization, increase research and development efforts, and seize the market with innovative products. At the same time, while taking root in and serving the Chinese market, we will take advantage of the great success of the Mona Lisa ceramic large slabs in China to further strengthen innovation and promote innovative products, technologies and solutions developed for the Chinese market to global market. This development strategy is highly consistent with China’s new dual-cycle development pattern. The second is to vigorously develop independent brands, use the brand effect of Mona Lisa to achieve strategic brand layout in domestic and foreign markets, and promote market diversification. Currently, under the historical opportunities of the Belt and Road Initiative and the development of the Guangdong-Hong Kong-Macao Greater Bay Area, Mona Lisa's own brand products are exported to the world, with more than 400 stores and marketing outlets established in nearly 100 countries and regions. Facing the current severe global market environment, Mona Lisa has always insisted on "mastering core technologies" to respond to challenges, enhance the core competitiveness of products with technological innovation, and serve global users with high-quality products.
