On December 10, the Cézanne Impression Tile concept new product launch conference kicked off at Guangzhou Design Week. At the event site, the new "Bamboo" products of the inspiration series and the new concept products of the Dunhuang Rock Color series were released. The in-depth discussion of Unbounded TALK used the "display + dialogue" multi-dimensional model to comprehensively lead the new trend of contemporary beautiful living spaces.
-Chapter 1-
"New Chapter"
Deeply study traditional colors and textures
In 2018, Cezanne Impression and top international design institutions began a five-year exploration and creation of colors and textures, telling the inheritance and development of national cultural genes, and using design to redefine the "new national trend" of home furnishings. The love for art has always flowed in the genes of the Cézanne Impression brand, and it continues to renew the brand's image and connotation.
At the beginning of the press conference, Mr. Zhou Guoyue, President of Hangzhou Nobel Ceramics Co., Ltd., delivered a speech online: Cézanne Impression is a high-end design brand under Nobel Ceramics Group, and its concept originated from the "Father of Art Nouveau" "Paul Cézanne's impression inherits the master's exploration spirit of art. The focus on color and texture is gradually forming the DNA of Cezanne Impression. The inspiration for the new Cézanne Impression products in 2021 comes from the deep understanding of bamboo texture. By transforming the natural attributes of bamboo, a dialogue between nature and space is constructed. In addition, Cézanne Impression will simultaneously launch a three-year research plan on "Dunhuang Rock Color" this year. From the perspective of deconstructing traditional Chinese craft materials, it will work together with the Rong Design Library again, hoping to jointly focus on the two major fields of traditional crafts and traditional art. Deconstruction of materials and craftsmanship and application exploration in contemporary design.
△ Mr. Zhou Guoyue, President of Hangzhou Nobel Ceramics Co., Ltd., delivered an online speech
The whirling bamboo shadows, the flying sky in Dunhuang, the vastness and tension of nature give more possibilities to home life, and also bring many imaginations to those who come to the scene. Subsequently, Product Logistics Partner& Mr. Wang Xingze, executive deputy director of Rong Design Library, further elaborated on the research results of Dunhuang rock colors. In his opinion, the beauty of Dunhuang is the symphony of man-made and natural things. The exhibition site was used to test materials and concept tiles by hand, such as the Mogao White series. , Daizhe series brings the flowing beauty of Dunhuang to life before your eyes. In addition, the Dunhuang series design toolkit provides more designers with ideas for interior matching and material application in the form of ceramic tile samples.
△Pin Logistics Partner & Executive Deputy Director of Rong Design Library Mr. Wang Xingze’s online explanation
With many years of experience, Cézanne Impression has been constantly pursuing the design path of integrating the beauty of ceramic tiles with art, and organically translated the research on material texture. Regarding the perfect presentation of Cézanne Impression’s new products and artistic concepts in 2021, Mr. Li Zhiyuan, Cézanne Impression’s Guangdong regional brand general manager, introduced: Following “cloth” in 2018 and “paper” in 2019/2020, 2021 color and texture research Xiang also started research on the third traditional material, "bamboo". This new product deconstructs the texture of bamboo weaving through design language and returns the natural texture of the space. In addition, Dunhuang is an important intersection of the Silk Road. The rock walls of the Mogao Grottoes embody the blend of culture, religion, and history. The Dunhuang rock color art series is based on foundation research and will reproduce contemporary oriental aesthetics.
△ Mr. Li Zhiyuan, General Manager of Guangdong Regional Brand of Cezanne Impression, gave a speech on the stage
-Chapter 2-
"New Issue"
Discussing the future integration of design and art
Not limited to spatial boundaries, under the influence of material texture and artistic expression, what prospects and trends will the future residences present? Focusing on the topic of "Integration of Dunhuang Rock Colors and Future Design", Sina Home National Editor-in-Chief, LejuMs. Wang Jing, Secretary General of the Home Furnishing Business School, Mr. Zhou Jun, General Manager/Design Director of Shenzhen Hengbojian Architectural Decoration Design Engineering Co., Ltd., Mr. Yin Fugui, General Manager of Shenzhen Taihuayuan Building Materials Co., Ltd., and General Manager of Guangdong Regional Brand of Cezanne Impression. Mr. Li Zhiyuan attended the meeting and conducted in-depth discussions and speculations.
The stunning debut of the 2021 Cezanne Impression new bamboo series and Dunhuang rock color concept products left a deep impression on the guests present. Mr. Li Zhiyuan, General Manager of Guangdong Regional Brand of Cézanne Impression, pointed out that good products cannot be separated from years of research and exploration behind them. In the future, the following measures will be taken under the new product promotion plan: First, after refining the research results The transformed new products will be displayed in major specialty stores to continuously expand the scope of publicity; secondly, local designers will be invited to taste and promote the products; finally, the products will be used in the space to build residential cases. Promote the further development of traditional color texture research.
△ Mr. Li Zhiyuan, General Manager of Guangdong Regional Brand of Cezanne Impression
Mr. Yin Fugui, general manager of Shenzhen Taihuayuan Building Materials Co., Ltd., said that Cezanne Impression Ceramic Tiles not only continue to explore and pursue the integration of art, humanities and design, but also excel in technology and craftsmanship, allowing consumers to immerse themselves in the space. Feel the beauty of art and natural atmosphere in a unique way.
△Mr. Yin Fugui, General Manager of Shenzhen Taihuayuan Building Materials Co., Ltd.< /span>
Whether as a reference or as a creative medium in its own right, materials have become an integral part of contemporary designers. Mr. Zhou Jun, general manager/design director of Shenzhen Hengbojian Architectural Decoration Design Engineering Co., Ltd., said that the beautiful design vocabulary allows Dunhuang rock color concept products to be used in future space application scenarios, especially luxury stores, art galleries, and displays. Lieutenant General Shi and others will "make great achievements".
△Mr. Zhou Jun, General Manager/Design Director of Shenzhen Hengbojian Architectural Decoration Design Engineering Co., Ltd.
-Chapter 3-
"New Canvas"
Describe the beautiful blueprint of the design industry
Thousands of years of wind and sand have left the traces of time in Dunhuang Mogao Grottoes, while also presenting a shocking artistic effect. With feelings of regret and awe for nature, Cézanne Impression launched the Dunhuang rock color research project. By learning the performance techniques of rock color art, observing the texture shaping of ancient painting restorations, interpreting glory with craftsmanship, and recording history with materials.
At the site of the Natural Architecture and Dunhuang Rock Color Texture Shaping Work Camp, guests and designers used pre-prepared tool kits to complete the construction of creative handmade works under the guidance of the staff. , feel the charm of natural style in traditional material craftsmanship. From research to organization, from creativity to creation, from production to manufacturing, Cézanne Impressions is based on traditional Chinese craft research methods to allow more people to experience the plasticity and infinite possibilities of space and art.
This time, Cézanne Impression and Rong Design Library collaborated to present traditional artistic expressions with deconstructive thinking based on in-depth research on the texture of rock murals. This is in line with the brand’s artistic pursuit. The attitude of not being superficial on the road coincides with this. Looking back at history, domes and walls were once the creative canvases of artists. Now, the "Dunhuang Rock Color" concept tiles, which carry the artistic pursuit of Cézanne's impressions, will also become a new surface created by contemporary designers after their release: the Mingsha Gray series and Inspired by the layers of earth exposed after the murals fell off, the bare-skin interface restores the authenticity of Dunhuang, which is high-end and tranquil; the Mogaobai series uses the distressing techniques used in copying the murals, adding a touch of beauty to the space through mineral colors; the Daizhe series The dark ocher color is combined with shining gold to create a space with a heavy atmosphere...
Feel the whirling light and shadow in the bamboo sea, and encounter an artistic journey in Dunhuang Feitian. The use of a variety of traditional materials and textures brings beauty to the extreme. On the canvas of beautiful human life, Cézanne Impression, as a high-end design brand, will continue to play the role of industry benchmark. In the future, it will work with more designers to focus on life today, be at the forefront of design, lead design trends, and promote the development of Chinese original design. Thrive.
Nature has no boundaries and imagination is unlimited
The excitement continues
Guangzhou Poly World Trade Expo Center
Booth 1D10
ZHU Institute of Nature is waiting for you to come and visit
