When dealers inspect the showroom, what they pay most attention to is the products. How is this brand positioned compared to similar brands? What's the reputation in the industry? How is the price/performance ratio? Is the R&D capability strong? These are the prerequisites for dealers to decide whether to learn more. So, in addition to the above points, what else do dealers want to see through the showroom?
1. Product positioning
In recent years, the homogenization of traditional ceramic tiles has become serious and the price war has become extremely fierce, while the market for functional ceramic tiles has gradually formed a new blue ocean. At the same time, with the improvement of people's living standards, consumer demands have become more diversified, which has prompted the category of functional ceramic tiles to become more and more accepted in the domestic market. At present, good times outweigh adversities.
As people pay more attention to decoration pollution and advocate the health needs of green living, a new trend has set off in the market, and many brands have begun to seek products that cater to market consumer demand.
As early as 2004, we jointly developed negative ion ceramic tiles with Sun Yat-sen University, and obtained the national invention patent certificate in 2007.
2. Whether product design is based on consumers
When you walk into the showroom, you will find all kinds of ceramic tiles in the material selection area, and the model rooms and display areas are more and more beautifully decorated. However, consumers do not care whether the exhibition hall is well decorated. What they want is product application solutions that can be moved home directly, and whether the effect after decoration is satisfactory.
The design of the exhibition hall has changed the direction of the past, focusing on home-based and experiential design, bringing consumers unlimited reverie about home and life. It is more like selling a modern lifestyle, influencing and guiding consumers. It has greatly shortened the distance between consumers and brands and products, making brands, products and consumers have deep emotional resonance, and reaching a transaction is a natural result.
Take the special negative ion tiles as an example. Its brand culture elaborates on healthy decoration, which not only meets consumers’ basic functional needs for products, but also pursues an ideal life! And based on this idea, a science and technology museum was built. Consumers can immerse themselves in negative ions and imagine a healthy life unconsciously. Negative ion ceramic tiles perfectly solve the harmful gases such as formaldehyde and lingering air odors released by home decoration. With negative ion ceramic tiles, people can enjoy fresh air at home every day, which greatly improves people's quality of life.
3. Is it helpful to terminal sales?
Specialized stores decide terminal sales. If the design is unreasonable, it will affect the vital interests of dealers:
1. Reasonable layout and effective use of space
Follow the principle of making full use of space, first consider the width of the product line, and then the product display effect to prevent the store layout from becoming confusing.
2. Route design to make customers willing to stay
In terms of route design, design as many turns and highlights as possible, including placing some objects, sculptures, furnishings, furniture and accessories, etc., to increase the time and opportunities for customers to stay in the store.
3. Pay attention to the design style to suit the visitors
According to different customer groups, find the style and positioning that suits them, and strive to make consumers resonate with the space.
4. Consider the actual situation and set up a product display area
The bigger the product display area, the better. It can be based on the actual situation of the exhibition hall and specialty stores, focusing on a certain feature to carry out centralized partition layout of the products. This can increase the fullness and serialization of the products, making it easier for consumers to make comparisons and choices. Buy.
Therefore, dealers need to consider whether their designs can be applied to terminals to sell goods when visiting exhibition halls.
In this regard, a senior person in the industry said: "In addition to products, what manufacturers provide to dealers is more importantly, systematic and complete space solutions." In fact, the purpose of paying attention to display techniques for ceramic tile products is to make customers inadvertently Purchase unplanned ceramic tile products during the period. For example, a customer originally bought floor tiles and saw that your wall tiles or background wall are suitable for purchase together and match well, so he placed the order.
The current large-scale brand change trend shows that dealers have a clear understanding of market trends. Therefore, when visiting exhibition halls, if you analyze the relationship between consumers, exhibition halls and products, you may be able to discover more opportunities and find your own exclusive home.
The special negative ion ceramic tiles are currently attracting investment!
