The annual event is coming as scheduled. On December 21, the Shunhui People’s Conference-2020 Shunhui Tile Dealers Annual Conference was grandly held at the Huaxia Pearl Hotel. Thousands of Shunhui family members from all over the country gathered together. Discuss the brand’s 2020 development plan.
On the day before the meeting, many dealers and their families could not wait to come to the Shunhui Ceramics headquarters exhibition hall to take a look at the long-awaited annual new products.
The series of annual new products are shockingly unveiled
New products such as Shunhui large slabs and Shunhui anti-skid tiles received repeated affirmations from the dealers’ families, and the order list was quickly filled with people.
The stylish and dynamic Shunhui red theme layout in the main venue gave guests a warm atmosphere and also heralded that Shunhui's brand business will continue to be popular in 2020 and reach new heights.
Peng Changhua, General Manager of Shunhui Tile Brand Marketing
At the beginning of the meeting, Peng Changhua, general manager of brand marketing of Shunhui Ceramics, delivered the keynote speech of the annual meeting. Mr. Peng used the word "stable" to summarize the brand's development trend in 2019. He said that despite the unoptimistic market environment in the industry, the brand's overall sales have created a myth of growth against the trend. This is due to the promotion and product development. Continuous efforts in , stores, channels and other aspects. As for 2020, the brand is also ready for development. Strategic layouts such as the implementation of the Shunju system, accelerated store construction, and deepened channel expansion will help the brand create greater glory in the future!
Shuncheng Group President Liang Deyun
Liang Deyun, President of Shuncheng Group, said in his speech that in order to ensure the stable and sustainable development of the brand, the group will unswervingly implement the "three strategies" in 2020 - Multi-channel strategy: On the basis of successfully signing contracts with more than 30 top 100 real estate companies such as Country Garden, China Resources, Zhenro, Luneng, and Zhongliang, we will continue to work hard to encourage dealers to enter the decoration and home decoration companies, and guide dealers to comprehensively promote local real estate and large chain stores. Cooperate with institutions to achieve diversified sales channels; Big Home Strategy: Spend huge sums of money to introduce China's first large-tonnage slate intelligent production line, and actively form a "Shunhui" brand big home marketing team;Big Brand Strategy: The development of various strategies always centers on "Shunhui Brand" and insists on cultivating and building "Shunhui" as the group's "first brand".
Liang Rongqun, Managing Director of Shunhui New Material Technology Company< /span>
Liang Rongqun, managing director of Shunhui New Material Technology Co., Ltd., also briefly introduced the future operation plan of the big home marketing team at the meeting. He said that the layout of Shunhui slate slabs will focus on international trends and combine oriental genes and international style. Carry out design and development to adapt to different application needs in different scenarios with diversified specifications. At the same time, the new product of Shunhui slate will be released in April 2020, which I believe will bring many surprises to everyone!
Zhang Lu, a well-known marketing expert in the field of home building materials< /span>
"ShunThe launch of "Home System" is also the highlight of this annual meeting. To this end, the brand specially invited Zhang, a well-known marketing expert in the field of home building materials, the first "flying to the ground" consultant in China's advertising consulting industry, and a famous brand management expert in China. Ms. Lu gave a systematic and detailed explanation of the "Shunju System" that Shunhui Ceramics spent half a year building.
△"Shunju System" real scene between panels (partial)
The first batch of high-quality panels of "Shunju System" have been officially unveiled in the exhibition hall of Shunhui Ceramics Headquarters. As a new marketing method for home tiles, "Shunju System" directly addresses the current pain points of terminal sales, breaks the retail dilemma of the industry market, and will promote terminal sales. Sales achieved a new round of growth.
Shunhui Tile Brand Marketing Deputy General Manager Chen Shengyou
Market competition is not only a competition of product hard power, but also a competition of management soft power. Chen Shengyou, deputy general manager of Shunhui Ceramics Marketing, explained the important management strategy that the brand will implement in 2020 - "Dealer Hierarchical Management". This strategy has undergone extensive and detailed questionnaire surveys and is A good strategy that conforms to the wishes of the majority of dealer groups and effectively stimulates terminal vitality has far-reaching significance for the future development of the Shunhui brand.
Shunhui Tile Marketing Manager Zheng Jian
Zheng Jian, marketing manager of Shunhui Ceramics, explained at the meeting2020 Brand Marketing Plan - Shunju China Tour. Shunju China will strive to realize the brand's success in 2020 through the joint implementation of five major strategies including Shunju system, publicity, training system, design, and brand day, as well as the in-depth expansion of three major channels including plasterers, designers, and new cross-border channels. overall growth!
Zhu Kui, chief expert in home building materials terminal construction and operation
Shunhui Ceramics has always attached great importance to cultivating and developing terminal design capabilities. At this annual meeting, the brand also invited Mr. Zhu Kui, the chief expert in terminal construction and operation of home building materials, to give an introduction to the new"Yuanfang Home Cloud Design" System"introduced, allowing the dealers and family members present to fully understand the important role of design software in promoting terminal sales and service levels.
In the afternoon, regional meetings were held simultaneously in various sub-venues. Under the patient explanations of the dealers’ family members, regional business managers and the brand’s elite lecturer team, they further deepened their understanding of the brand’s 2020 development direction and strategy.
Shuncheng Group Chairman Liang Youfu
The chairman of the group, Liang Youfu, opened the dinner with an impassioned and sincere speech. He first extended his heartfelt thanks and warm welcome to the Shunhui dealers and their families, and at the same time affirmed the achievements of the Shunhui brand in 2019. people's achievements, and encourage all Shunhui people to continue to maintain high morale, forge ahead, and move towards a more ambitious journey.
Group Chairman Liang Youfu and Group President Liang Deyun poured the champagne tower for the dinner together, and toasted to the bright future of Shunhui Ceramics together with a group of senior leaders.
In the "Moving Shunhui·Ten Most Influential Figures" award ceremony, ten Shunhui Tile's 2019 most influential figures all entered the room on the red carpet under the spotlight, and Press their respective handprints on the golden hand mold table to freeze this highlight moment. Peng Changhua, general manager of Shunhui Ceramics brand marketing, also presented carefully prepared commemorative gifts to them on behalf of the brand, commending and thanking them for their great achievements.
One after another, the rain of red envelopes and lucky draws set off a wave of excitement. There were both generous prizes and fine wines and delicacies. The faces of every dealer’s family were filled with smiles of satisfaction and enjoyment. .
At the end of the dinner, under the leadership of Mr. Peng Changhua, the marketing general manager of Shunhui Ceramics, the Shunhui Ceramics business team jointly sang the brand song-"Shunhui China", which once again ignited the atmosphere at the scene!
So far, Shunhui People’s Conference-2020 Shunhui Tile Dealers Annual Meeting has been a complete success! I believe that with the brand’s innovative marketing layout and the concerted efforts of the dealers’ families, Shunhui Ceramics will create new glory in 2020! Change and win the future!
(This article is provided by the enterprise)
