On June 10, 2020, Xinhua News Agency Creative Factory, Like "2020 My Favorite Chinese Brands" and "Brand Fighting the Epidemic" classic case conference was held grandly, with Alibaba, Tencent, Haier, Wrigley Sanitary Ware and other industries Outstanding representatives of the brand are selected as classic cases.
According to Xinhua News Agency, this event is one of the "2020 Chinese Brand Gala" series of activities jointly organized by Xinhua News Agency and the China Brand Building Promotion Association and other departments, aiming to convey the positive energy of Chinese brands. Carry forward the feelings of family and country, social responsibility and dedication shown by Chinese brand companies in the fight against the new coronavirus epidemic, and guide the whole society to care for and support Chinese brands.
The event uses online voting combined with expert review to select consumers’ favorite Chinese brands and classic cases of “brand war against the epidemic” during this year’s epidemic.
According to the organizer, Wrigley Sanitary Ware was selected as the "My Favorite Chinese Brand in 2020" and "Brand "War against Epidemic" is a classic case. It is reported that this is also the only brand selected in the bathroom industry.
China Intelligent Manufacturing International Brand
Brand is the embodiment of comprehensive national strength. It is one of the standards for measuring a country’s core competitiveness. In the past 10 years, among the world's top 500 brands, the number of Chinese brands on the list has increased from 17 to 40, more than doubling the number. At the same time, more Chinese companies are accelerating brand upgrades, and Wrigley Bathroom is a typical representative of the bathroom and home furnishing industry.
At the beginning of 2020, Wrigley Bathroom launched the brand positioning of "Global Smart Home Master". The era of the Internet of Everything has created mankind's enthusiastic pursuit of smart life, but Wrigley Bathroom is still the first in the industry to position "smart home" at the height of its brand strategy.
Mu Boyun, Director of Brand Center of Wrigley Home Furnishing Group
When you step into the Wrigley bathroom space, turning on the night light will distinguish the light and dark of the indoor environment; the slim integrated ceramic toilet will activate the sensor, automatically flip the lid, and turn on the seat heating; at the same time, warm air drying, pure diatom deodorization, and vortex siphon flushing will occur. Water allows convenience and cleanliness to be realized through technological intelligence." In an interview, Mu Boyun, director of the brand center of Wrigley Home Furnishing Group, described the scenario model of smart home, which has become the daily life of Wrigley Bathroom.
"Brand" is the imprint in the minds of consumers. "Many hotels I have stayed in use Wrigley bathroom products, which feel quite high-end and classy." Consumers also liked the interview video played at the "My Favorite Chinese Brands" press conference.Expressed recognition of the Wrigley brand.
Wrigley Sanitary Ware has won numerous awards at home and abroad in recent years, which represents the praise of professional fields at home and abroad, especially since the beginning of 2020 has entered a harvest mode: two German Red Dot Awards, German IF It won 7 awards and ranked 3rd in the "Bathroom and Sanitary Ware Category" as the preferred supplier of China's top 500 real estate companies. In the "2020 Toilet Water Efficiency Leader Product List" in mid-May, Wrigley Home Furnishings was shortlisted for 12 products, accounting for 12% of the total. than 60%, and among the shortlisted products of Chinese brands, the proportion reached 80%.
Mu Boyun said in an interview with the organizer: Wrigley Home Furnishing is based on forward-looking judgment and strategic thinking about the future development direction of the enterprise. layout, launching a comprehensive brand strategy upgrade and brand positioning reshaping. Wrigley Home Furnishing will accelerate the pace of global development, make products intelligent, and realize interconnection through the ecosystem, becoming a leader in the global home furnishing industry.
Technology empowers smart people
Brand is an important resource for enterprises to participate in market competition. It is also an important indicator to measure the country’s economic strength and technological strength. Brand building Rely more on the empowerment of technology.
As a representative of the home furnishing industry in the classic case of "brand war against the epidemic", Xie Yuerong, chairman and general manager of Wrigley Home Furnishing Group, said when introducing the anti-epidemic experience: In the context of the epidemic, product research and development should be in line with intelligence and health. The mainstream consumption trend of modernization and youthization.
Technology is not only a force in fighting the epidemic, but also the brand gene that enables Wrigley Bathroom to continue to lead the industry and become an international smart home player. This may come from the professional background of Xie Yuerong, a graduate of the 80th class of Jingdezhen Ceramics College, or from the successful experience of technology-empowered brands: In 1995, the second year after the establishment of Wrigley Sanitary Ware, Xie Yuerong led a team to successfully develop a one-piece toilet, breaking the import gap. The brand's technology and price monopoly made Wrigley bathroom famous in one battle. Since then, technology has become an important label for Wrigley sanitary ware, helping Wrigley establish its leading position in the sanitary ware industry.
The brand upgrade of "Global Smart Home Master" is a technological challenge to expand from traditional enterprises to the smart home field: Use technological innovation to realize full-scenario applications of smart homes and bring more life wisdom to the public. The mission of Wrigley Home Intelligence Research Institute is to lay out products around "intelligence" and "customization" and create a "smart home ecological chain".
Especially under the background of new infrastructure and 5G, enterprises need to keep pace with the times and explore new concepts and new technologies. In an interview with Xinhua News Agency, Mu Boxun, director of the brand center of Wrigley Home Furnishing Group, said: The large-scale connection supported by 5G will promote the intelligent Internet of Things and accelerate the implementation of smart homes. This requires us to accelerate and deepen the reform of intelligent manufacturing and rely on information collection in the 5G era. , the characteristics of data analysis, using customer thinking to explore consumers’Real needs. At the same time, Wrigley Home Furnishing took the lead in laying out the new retail model, cleverly using the new retail strategy of online and offline linkage, and achieved good results in many Tmall live shopping.
At the same time, Mu Boyun also emphasized: Our core goal is still to provide good products and services. This year we launched the latest high-tech products such as smart constant temperature showers, smart defogged bathroom mirrors, and smart clothes dryers to provide solutions for the overall smart home.
Brand is not only the core competitiveness of an enterprise, but also the core competitiveness of the country. China needs to have excellent brands that are consistent with its status as a major country, represent the country to the world, and win global recognition.
As a representative of companies that liked “My Favorite Chinese Brands in 2020” and the classic case of “Brand Fighting the Epidemic”, Mu Boyun said at the press conference that Wrigley Home Furnishing is committed to becoming a world-class smart home brand. , providing smart, customized, full-scenario overall home solutions for families around the world, with a new sense of internationality, technology, and humanity, from taking root in China to going global.
From the humanistic care of the smart constant temperature shower to the thoughtful care of the smart toilet; from the thoughtfulness of the smart defogged bathroom mirror to the personalized satisfaction of customized bathroom cabinets; from the aesthetics of functional design to Public welfare responsibility and social responsibility, global smart home owners are growing up, and international brands made in China are growing up.
(This article is provided by the enterprise)
