The four-day Guangzhou Design Week was a bustling and exciting event that left people wanting more. Although the exhibition has ended, the popularity is still continuing. Huayanpinzhi Slate participated in Guangzhou Design Week for the first time this year and received many surprises. Let us review those wonderful highlight moments!
From December 3rd to 6th, Huayan Pinzhi integrated the three highlights of "trendy booth", "trendy products" and "trendy design" on the grand stage of the 2020 "Happy PLAY" Guangzhou Design Week. From the booth, products , design and other dimensions have brought a shocking impact to the national trend, leading the trend of building materials.
This year is the first show of Huayanpinzhi slate in Guangzhou Design Week. Huayanpinzhi has carefully created more than 200 square meters of trendy texture space to fully unleash the charm of national trendy slate. The booth design is based on light luxury, elegance and simple fashion. The booth is divided into multiple refined zones, integrating five major scenes: living room, dining room, kitchen, bathroom and commercial space, which is more suitable for the in-depth experience of life scenes. The application of different scenes and spaces in life, through the use of slate products, creates a new visual experience and presents it to the audience.
As soon as you enter the booth, the artistically abstract slate background wall is very eye-catching. It gets rid of the monotonous black, white and gray of common slates, and appears in colorful colors, making the whole space instantly warm and soft. The combination of various soft furnishings and green plants makes people no longer feel cold.
In the living room area, a uniquely designed background wall looks like an abstract watercolor painting at first glance, giving the entire space its own artistic flavor and becoming the "darling" of many shots at the booth.
Many designers present reported that Huayan Pinzhi’s slates have a full range of colors and unique color combinations. Some products have also been praised as the most designed, beautiful and differentiated slates in the field.
NO.2
Trendy product: the first 3mm textured slate
The extremely popular Huayan Pinzhi booth not only presents a high-looking space booth design, but also launched a new category of rock slabs during the exhibition - the first 3mm textured rock slab, shockingly creating a new category of rock slabs. First of all.
3mm textured slate truly restores the natural texture of the board. Its appearance brings infinite feasibility and pioneering potential to designers in space design creation. In the new product display area, everyone who visited the new product display area watched and touched carefully at close range. The delicate surface texture of the 3mm textured slate is indeed unforgettable. Through such a natural touch, one can deeply feel the exquisiteness of Huayan’s equipment. , process, technology development strength and creativity.
At this design week, 3mm textured slate slabs mainly promoted wood grain and stone grain series, with specifications including 1200x2400mm, 1200x2700mm, and 1000x3000mm. The tones of logs and marble are visually restored to a high degree, and the three-dimensional sense brought by them is also felt tactilely, bringing a warmer and more natural comfort from both visual and tactile aspects.
It is worth mentioning that the 3mm textured slate exhibited at this exhibition is extremely attractive, attracting a large number of designers and dealers to check in at the booth. 3mm textured slate slabs will also be launched in cement, sandstone, metal, marble fire surface and other series. Huayanpinzhi will lead the trend of slate products next year with 3mm textured slate.
NO.3
Trendy Design: Trendy Design Award 2021 Selection Starts
Huayan Pinzhi participated in Guangzhou Design Week, focusing on brand strength. Through shaping and controlling the brand tone, it empowered designer channels and other aspects. Guangzhou Design Week teamed up with Huayan Pinzhi to launch a new award at the 2020 China Design New Media Conference held on December 4th-the Trendy Design Award 2021 Annual Selection. Trendy figures in the design industry, design enthusiasts, Guangzhou Design Week New Media Alliance, social media KOL, professionalThe media and others attended the event one after another.
Guo Cong, Vice Chairman of Huayan Pinzhi, attended the event as the project launch guest of the Chao Design Award
Trendy Design Award Unveiled
The organizer of the "Trend Design Award" - Mr. He Wenguang, Executive Director of Guangzhou Design Week, unveiled the mystery of the Trend Design Award and released the award setting system of the "Trend Design Award" on the spot.
# Trendy Design Award
Committed to creating an outstanding annual inventory of China's design boom generation through the selection of space works, design brands and figures focusing on "design for youth", promoting the joint growth of China's design trends, and hoping to become an insight into the youth of contemporary China One of the important origins of human settlement and lifestyle.
The Trendy Design Award serves the young people who are the main consumers today. The designers participating in the award have a young mentality and their works are young. The award setting is different from previous awards. The Trendy Design Award - Trendy Design Space TOP100, Trendy Design Award - Trendy Design Brand and Trendy Design Award - Trendy are selected from the four standard dimensions of construction trend, function trend, form trend and circle trend. Top 10 people list.
Huayanpinzhi jointly launched
Mr. Guo Cong, Vice Chairman of Huayan Pinzhi, took the stage. As a representative of Huayan Pinzhi, the official strategic partner of the Trendy Design Award, he and Mr. He Wenguang, Executive Director of Guangzhou Design Week, lit up the lamp board to launch the Trendy Design Award 2021. Selection.
Mr. Guo Cong said that the Trendy Design Award presents different trendy elements, which are leading and pioneering, and can also be derived from traditionalTraditional elements are integrated into contemporary elements to introduce new vitality. Designers can gain in-depth experience and feelings in trendy design. Perhaps trendy works are difficult to be accepted by all the public, but designers will feel the young attitude towards life here.
The reason why Huayan Pinzhi has become the official exclusive strategic partner of the Trendy Design Award is because the concept of the organizer Guangzhou Design Week is consistent with the brand proposition of Huayan Pinzhi. Guangzhou Design Week focuses on serving the growth of designers with professional, international, diversified and social concepts and systems. At the same time, it has been committed to gathering the power of local emerging designers to constantly refresh trendy concepts, while Huayan Pinzhi advocates the world Dongfang, with its world-leading technology, world-class structure, and the perfect integration of Oriental wisdom, creates a Chinese rock slab trendy brand that represents the East and has an international level. While specializing in making rock slabs, it actively breaks out of the circle and competes with various industries. Cooperate with various cross-border resources to create brand value and achieve diversified development.
Judges award cross-border resource linkage
Huayan Pinzhi and Guangzhou Design Week jointly link up the design community and cross-border trend forces, and Chaochao joins forces to create a phenomenal trend. The first jury representatives of the Trendy Design Award were announced at the scene: Zheng Zheng, founder and design director of Lipin Design, Hu Chuanjian, chairman of Asia Noodle Company, Qinghe United Toy Brand Manager, and chairman Mo, a comprehensive media artist, and awarded the award on the spot. The jury lineup also includes the famous Hong Kong director Derek Kwok and the famous jewelry designer Phoenix Wei. In addition to the fashionistas in the design industry, the Trendy Design Award will also link up cross-border resources such as the art world, film and television industry, etc. to join the judges. This concept has been reflected in the invitation.
The meeting also launched the Guangzhou Design Week Chaoyan Institute MCN to help designers have a bigger stage in content production, and the Chaozhou Design Award will also have in-depth linkage cooperation with the Guangzhou Design Week Chaoyan Institute MCN. Chaoyan The institute will link up the Trendy Design Award and the power of new media to discover more treasured designers.
Roundtable discussion to explore trendy design
After the launch of "Trendy Design Award", the "New Business, New Life, New Scenario" N3 roundtable meeting was held at Huayan Pinzhi's booth. Special guests Chen Wu, Yan Danshu, Zeng Xin,Li Gan, Liu Dezhi and other famous design designers and artists conducted in-depth discussions on "What is contemporary trendy design?"
With the national trend at the forefront, Generation Z has raised the value of returning to domestic products and returning to traditional culture. The younger generation has a new understanding and definition of trendy design. The designers expressed their own opinions, and their thoughts collided to express various ideas about different contemporary trendy cultures and trendy designs.
Extreme Talent Gallery & Ruins Art Exhibition Curator Liu Dezhi
Liu Dezhi believes: "Tide itself has nothing to do with age. It is an attitude. What comes first is not the form itself, but the awakening consciousness. Tide is a gesture, an attitude of respect for life and life, and a kind of attitude. Confidence in this era. Trendy is not a concrete manifestation, it is more like a deep beauty. Because of the trendy attitude and consciousness, the boundaries of age, industry, and country will slowly be broken and eliminated in this world. It’s getting more and more interesting.”
TURING DESIGN Founder & Design Director of TURINGTUO New Space Design Co., Ltd. Li Gan
“Trendy represents a young attitude, and when designing with it, it also expresses a trendy attitude. The concept of the younger generation is that appearance is justice, and we should make things that are good-looking, interesting, and useful. Integrating it into the design is a trendy design attitude we are doing now. "Li Gan said, "Incorporating new social attributes into the business model is very important when doing trendy design. This is a brand-new business model. Integrating experience into it is also a direction of trendy design.”
Chen Wu, Asia's famous entertainment and cultural space interior designer/pan-entertainment industry business innovation expert
Chen Wu believes that “At present, the post-90s, post-95s, and post-00s are the main force of market consumption. We must adapt to their needs to understand trendy culture. ThisIt is a new challenge for the design service industry. The design integrates traffic, social and lifestyle needs through cross-border integration, functional iteration, and commercial value iteration. Iteration and overlap are important concepts for future design. It is no longer a traditional business format and lifestyle to consider business, but more of a contemporary lifestyle and business iteration to consider industry formats. ”
Aesthetic Tutor /Fashion Stylist/ Fashion KOL Yan Danshu
The trend that Yan Danshu understands is a kind of self-style. "Guochao must insist on its own cultural output and insist on its own things, instead of just copying some cultural symbols, it must truly export Chinese ideas and restraint. Use China to see the world, and at the same time break the restrictions between each country, From a world perspective, while adhering to one’s own elements, one should approach newer expression techniques and international aesthetics with an international vision and mind. ”
Zeng Xin, founder/artistic creative director of Shenzhen Disaiple Soft Decoration Furnishing Co., Ltd.
“Trends do not distinguish between ages. As long as you have a trendy mind and an understanding of trends, you can be trendy. Your attitude towards trends is related to your age. Different age groups will have different trendy content. In the future, trendy design will not only belong to young people, but also to contemporary national design and the future direction.” Zeng Xin believes that young people’s consumption concepts are very diversified, and this wave will determine our market in the next ten years. consumption concepts and market trends.
At this point, the Trendy Design Award is officially launched. The Trendy Design Award is not only an award, it also represents a young life attitude and upward spirit behind the trend. Through award selection, we will explore the definition of fashion and the aesthetics of fashion in the minds of young people, internet celebrities, designers, and the general public, and create a "national" and "tide" concept that belongs to the 21st century - fashion is A young attitude towards life.
NO.4
Not yetCome to Chaoyan to see the future together!
The four-day Guangzhou Design Week came to a perfect conclusion, and Huayan Pinzhi also showed full sincerity through three aspects: product strength, R&D strength, and brand strength. Huayan Pinzhi and Guangzhou Design Zhou Qiangqiang jointly explore the trendy space and explore the stories behind the trendy design, allowing the bold and innovative design inspiration to collide with the national trendy brand proposition to create a more stylish and unique space design, creating A lifestyle with attitude.
In the future, Huayan Pinzhi will still insist on integrating trendy elements related to slate into brand development, creating a vibrant domestic brand and continuing to bring forward-looking guidance to space design.
# Trendy Design Award
The 2021 Trendy Design Award selection will soon be held in 200+ cities across the country, and will unite local trendy designers and trendy people from different fields to carry out urban activities in 30+ cities. We look forward to meeting more designers with attitude Let’s meet and work together to create more cross-border hipster cooperation projects.
# Award settings
Trendy Design Award-2021 (Urban) Design Trend Power TOP10
Trendy Design Award-2021 Winning Space Design
Trendy Design Award-The Most Trendy Space Design in 2021
More Trendy Design Award Award Information
Please continue to pay attention to Huayan Pinzhi
We will soon bring you more mysterious surprises about the Trendy Design Award
Stay tuned
