On the evening of August 28, the online live broadcast of the "General's Ceremony and Building a General's Home" - the August national linkage event of General Tile came to a successful conclusion. It’s August. In order to thank new and old customers for their support and love for the General brand over the years, and to pay tribute to veterans, General Tile has specially launched an online and offline nationwide linkage sale event, offering exclusive super discounts.
National linkage, live broadcast climaxes
After intensive preparations and many consecutive days of online and offline fission interactions, dealers across the country united their families online and offline to unify the theme, publicity, and actions to attract customers and promote transactions, and finally achieved gratifying results.
On the day of the launch, the General Tile Cloud Store, Intelligent Manufacturing Alliance Platform, WeChat Video Account and other multi-platform joint live broadcast online, the cumulative number of viewers exceeded 100,000+; in the end, the cumulative number of orders signed by this event exceeded 2,000+, which is a remarkable achievement! Witness once again the strong strength and influence of the General brand.
Still exciting, draw 5888 free tickets
Shortly after the broadcast started, the atmosphere in the live broadcast room was hot. There were 10,000 yuan subsidies for factory live broadcasts, sharing gifts, deposit appreciation, special prices for new products from manufacturers, whole-house package rush sales, etc. Discounts continued, and various "666" and "888" were constantly used. On the screen, fans in the live broadcast room actively participated in the interaction throughout the entire process, and customer service provided real-time troubleshooting, allowing viewers to save time, effort, and worry when purchasing.
Throughout the five rounds of draws between hot sales, there were continuous surprises of 5888 free orders, branded home appliances, exquisite gifts and airborne lucky bags, which greatly stimulated the interest of potential consumers. The desire to buy has increased the activity and conversion rate of the live broadcast room. Fans rushed to grab the goods, which once ignited the hot atmosphere in the live broadcast room.
Accurate traffic flow, digital system introduction
In the current new consumption situation, consumption scenarios are mobile. General Tile always pays attention to market changes and continuously explores online marketing models. In early July, we signed a contract with Chudian Technology to build a fully operational Zhudiantong system, coordinating specialty stores and front-line sales staff across the country, through the model of "offline customer accumulation + online cloud store + promotion exposure + event management + online order transfer" , lock in the intended customers, and transfer orders online or offline.
The hot scene of this nationwide joint live broadcast event is a concentrated display of brand reputation, consumer trust and careful preparation. Thank you to every dealer and owner friend who supports and trusts us. In the future, we will continue to drive development with innovation, concentrate on making good products and services, and provide high-quality and healthy home life for consumers!
